Solemici Packaging Foncion Principala: Embalatge de Produches de Carn per Dmitry Kultygin

Lo dissènh Solemici Packaging Foncion Principala: Embalatge de Produches de Carn per Dmitry Kultygin es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2021

Solemici Packaging Foncion Principala: Embalatge de Produches de Carn

per Dmitry Kultygin

Client : Dmitry Kultygin

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

25,271

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Solemici Packaging Foncion Principala: Embalatge de Produches de Carn

Solemici es un design d'embalatge per de lecariás de carn italianas coma lo salami e lo prosciutto. Lo design compara lo gost del produch amb las òbras mèstras de l'art de la Renaissença. L'embalatge principal es un platèu de plastic estampat amb una textura de marme. La banda de papièr es produsida amb estampatge ofset e daurament a la fuèlha d'aur, çò que sosten lo caractèr de gama nauta del produch. Lo platèu mesura 225 mm de nautor e 123 mm de largor. De colors vius e de detalhs contrastats ajudan lo produch a se destriar sus l'estatgièra de la botiga. Lo design reflectís tanben lo respècte de las mètodes de produccion tradicionalas.

La Reconoissença

A prepaus del A' Design Award d'Argent

Solemici Packaging Foncion Principala: Embalatge de Produches de Carn a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Solemici Packaging Foncion Principala: Embalatge de Produches de Carn siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Solemici Packaging Foncion Principala: Embalatge de Produches de Carn es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Dimensions e Embalatge: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Etiquetas: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Tecnologia de Produccion: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Desaffo de Dissènh: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Recèrca: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Inspiracion: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Durada del Projècte: The project started in December 2020 in Moscow
Flux Operacional: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Membres de l'Equipa: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin