Yashang Hing Tau Ball Embalatge Alimentari by Mars Team is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.
ArgentEmbalatge· 2021
Yashang Hing Tau Ball Embalatge Alimentari
by Mars Team
Client: Shenzhen Baixinglong Creative Packaging Co., Ltd
A' Design Award d'Argent Winner in Embalatge Category
Verified Award Winner
Verify Award Status for #121185The Design
About Yashang Hing Tau Ball Embalatge Alimentari
Yashang Hing Tau Ball es un design d'embalatge per de produchs de bolas de carn. Los grafismes se basan suls matèrias primièras de l'aliment de dedins. Las imatges d'animals son dispausadas coma de composicions graficas modèrnas, e cada tipe de matèria primièra es identificat per una color contrastanta. Lo fòrt contraste de colors sosten l'impacte visual sus las estanhièras de venda al detalh. Lo design se refèra tanben als costums tradicionals de bon aür de la region de Chaoshan en China, e un envolopa roja es plaçada a l'entorn del produch. S'utilizan l'estampatge sus papièr, de plastic de nivèl alimentari e una cencha de seda. L'embalatge fa 260 per 150 per 260 milimètres.
The Recognition
About the A' Design Award d'Argent
Yashang Hing Tau Ball Embalatge Alimentari a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Yashang Hing Tau Ball Embalatge Alimentari siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Yashang Hing Tau Ball Embalatge Alimentari es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The meatball packaging is designed creatively based on the raw materials of the product. The layout combines them in the form of modern graphics. The various types of raw materials are distinguished by color contrast. Reflect the sense of modern fashion at the same time increase the interesting expression of the product, and the strong contrast of colors in the shelf display terminal will have a good sense of visual impact.
- Dimensions & Packaging
- 260mmx150mmx260mm, which is suitable for the size of consumers under such specifications, provides better consumption experience for consumers.
- Tags
- Meatball, graphic composition, color composition, animal image
- Production Technology
- Application of paper printing, food grade plastic, silk belt
- Design Challenge
- In this project, the most difficult thing is how to combine a variety of animal images into a package with the characteristics of Chaoshan region in China, while the packaging presentation should have a sense of modern fashion. Finally, through reading books and referring to a large number of design pictures, I found that modern graphic composition and color composition can well integrate these points. Finally, I began to design in this way.
- Inspiration
- Inspired by the combination of animal graphics and color composition, the design of this package integrates the traditional customs of Chaoshan area in China that like auspicious things. Meanwhile, the design of the red envelope around the product is also designed to have a better sense of experience with consumers.
- Project Duration
- The project started in September 2020 in Shenzhen, completed in October 2020 in Shenzhen, and went on sale in the market in December 2020
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