Luzhou Laojiao 1915 Foncion primària : Empaquetatge de botelha de licor by Haijun Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.
ArgentEmbalatge· 2021
Luzhou Laojiao 1915 Foncion primària : Empaquetatge de botelha de licor
by Haijun Shen
Client: DIGA Creative design
A' Design Award d'Argent Winner in Embalatge Category
Verified Award Winner
Verify Award Status for #121290The Design
About Luzhou Laojiao 1915 Foncion primària : Empaquetatge de botelha de licor
Tèxte : Luzhou Laojiao 1915 es un empaquetatge per un baijiu, un aigardent chinés. La botelha a la forma d'un veirin, e los simbòls visuals son afinats a partir de la mapa de Jiangyang de Luzhou. La forma corbada evòca lo liquid que corre a l'interior e balha una sensacion agradabla dins la man. La botelha es facha de veire amb color espandida e una marca aplicada. La bóstia es acabada amb daurament, gravadura en relèu e una marca aplicada. L'empaquetatge mesura 58 per 158 per 350 millimètres. L'objectiu es un aspècte leugièr e luxós pels beveires de 30 a 40 ans, amb una sensacion modèrna e de gama nauta que garda lo caractèr tradicional.
The Recognition
About the A' Design Award d'Argent
Luzhou Laojiao 1915 Foncion primària : Empaquetatge de botelha de licor a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Luzhou Laojiao 1915 Foncion primària : Empaquetatge de botelha de licor siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Luzhou Laojiao 1915 Foncion primària : Empaquetatge de botelha de licor es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
- Dimensions & Packaging
- 58mm×158mm×350mm
- Tags
- Jiangyang map，Luxury ChineseBaijiu，sailboat
- Production Technology
- Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
- Design Challenge
- To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
- Research
- Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
- Inspiration
- The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
- Project Duration
- The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
- Operation Flow
- Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
- Team Members
- Haijun Shen
manling Lin
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