Longnanchun Embalatge de Bevendas by Manling Lin

Longnanchun Embalatge de Bevendas by Manling Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.

BronzeEmbalatge· 2021

Longnanchun Embalatge de Bevendas

by Manling Lin

Client: Diga Creative Design

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner

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Colors

The Design

About Longnanchun Embalatge de Bevendas

Longnanchun es un dessenh d'embalatge per una seria d'alcoòls chinés baijiu. La seria compòrta tres produits, nomenats entrepreneire, fondator e menaire. Cada botelha pòrta un animal mitic tirat de las pinturas muralas de Dunhuang: lo cavalh alat, lo fenix e lo dragon gardian. Los tres animals reflectisson lo coratge, la renaissença e la proteccion establa. La forma de la botelha s'inspira del pipa jogat per la fada volanta de Dunhuang, e las colors son seleccionadas a partir de las pinturas muralas. La botelha e lo cobercle son en ceramica, e la bóstia es en acrilic.

The Recognition

About the A' Design Award de Bronze

Longnanchun Embalatge de Bevendas a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Longnanchun Embalatge de Bevendas siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Longnanchun Embalatge de Bevendas satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Longnanchun is a brand of Jinhui baijiu Industry which has been put on hold for a long time. This time, we will restart the brand and make a theme series of baijiu "entrepreneur's baijiu", focusing on high-end income groups. Products classification is "entrepreneurs, founders, leaders" To awaken and continue the brand awareness of that year, it is necessary to add the flavor of the times to the existing brand genes, which is both innovative and without losing the original keynote.
Dimensions & Packaging: 156mm×156mm×340mm
Tags: Dunhuang，Heavenly Fairy Bounces Pipa ， Entrepreneurs, founders, Leader
Production Technology: Ceramic bottle, ceramic lid, acrylic box
Design Challenge: In order to fit the three stages of entrepreneurs and pass the millennium of Chinese culture to the world, I consulted a large number of documentaries and Dunhuang culture. It took a lot of time to finally find the unique auspicious mythical animals in the murals to fit the theme. Also combined with flying ribbon elements to reflect.
Research: The design and packaging needs to inherit the tonality of the past Longnanchun, and need to enhance the cultural attributes without losing the sense of dignity. Through reading a large number of Dunhuang documents to seek a breakthrough, the final effect is good. Traditional Chinese culture now needs more creative expression and more forms of carrying .
Inspiration: Longnanchun is a old chinese baijiu in Gansu. This is a series of baijju ,the name is entrepreneur, founder, and leader, and desig of Dunhuang murals around product gene. Three auspicious mythical animal in Dunhuang murals are selected as wing horse, phoenix and guardian dragon, The spiritual characteristics that fit the three stages of entrepreneurs, , from brave to rebirth to firm guard. The shape of the pipa of the bottle comes from the pipa played by the Flying Fairy of Dunhuang. The lid represents the three stages of entrepreneurship. The color matching is selected from the mural color to convey the millennium Chinese culture.
Project Duration: 2020.05.15-2021.09.25
Operation Flow: Reading related Dunhuang documentaries and murals, looking for distinctive design elements, expressing historical heritage and high-level sense, and finally selected three beasts, Wing Horse, Phoenix and Shenlong, highlighting the three entrepreneurs Traits-Brave&quot Rebirth and Perseverance"
Team Members: Manling Lin and Sheng Xie