OHO Lentil Chips Embalatge de Chips per Bold Brands

Lo dissènh OHO Lentil Chips Embalatge de Chips per Bold Brands es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2021

OHO Lentil Chips Embalatge de Chips

per Bold Brands

Client : Bold Brands

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

16,405

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de OHO Lentil Chips Embalatge de Chips

Los Chips de Lentilhas OHO son un design d'embalatge per un snack a basa de lentilhas. Lo sacòt mesura 190 x 250 x 50 mm e es estampat sus polipropilèn per flexografia amb un vernís tocat papièr. Un fons de papièr kraft remplaça las colors vivas frequentas dins la categoria dels snacks e balha un aspècte natural. Los elements grafics illustrats apòrtan un caractèr jogaire, pendent que las sabors son mostradas per mejan d'imatges fotografics d'auta qualitat. Aquesta combinason fa que lo produch siá facil de reconéisser e lo presenta coma una opcion de snack mai sana.

La Reconoissença

A prepaus del A' Design Award de Bronze

OHO Lentil Chips Embalatge de Chips a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que OHO Lentil Chips Embalatge de Chips siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. OHO Lentil Chips Embalatge de Chips satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
Dimensions e Embalatge: 190 x 250 x 50 mm snacks bag printed on popypropylene.
Etiquetas: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
Tecnologia de Produccion: Flexograhy with paper touch varnish.
Desaffo de Dissènh: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Recèrca: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Inspiracion: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Durada del Projècte: This project started in January 2020 February and finished 2020 May.
Flux Operacional: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Membres de l'Equipa: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
Crèdits d'Imatges: Visuals: Sandra Ramoskaite