Full Moon Publicitat per Malhums Socials by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Publicitat Competition Category.
ArgentPublicitat· 2021
Full Moon Publicitat per Malhums Socials
Client: Rothco, part of Accenture Interactive
A' Design Award d'Argent Winner in Publicitat Category
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The Design
About Full Moon Publicitat per Malhums Socials
Full Moon es una publicitat per malhums socials creada per Guinness. Lo visual foguèt publicat dins los fialats e las estòrias de Facebook e Instagram la nuèch de Halloween en 2020, quand una luna blava rara èra visibla dins lo mond entièr. L'imatge foguèt produsida per retòca e manipulacion fotografica dins Adobe Photoshop. De referéncias de luna en nauta resolucion, d'imatges de marca e de texturas de cervesa foguèron combinadas en jaces per formar una sola imatge. L'intencion èra de s'associar a una conversacion mondiala amb un ligam simple entre la luna e un veire de cervesa.
The Recognition
About the A' Design Award d'Argent
Full Moon Publicitat per Malhums Socials a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Full Moon Publicitat per Malhums Socials siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Full Moon Publicitat per Malhums Socials es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
- Dimensions & Packaging
- Facebook & Instagram feed/stories.
- Tags
- beer, Guinness, halloween, moon, Ireland
- Production Technology
- The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
- Design Challenge
- The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
- Research
- Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
- Inspiration
- A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
- Project Duration
- The project was developed in October 2020 in Dublin, Ireland.
- Operation Flow
- The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours. - Team Members
- Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire
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