Aur Embalatge · 2021
Pepsi Culture Seria de Latas de Bevenda en Edicion Limitada
- A' Design Award d'Aur 2021 in Embalatge
- CLIENT: Pepsi
- Estimated Number of Design Views: 34,720
- Verification code AE50004190 · Verify this award
Colors
About Pepsi Culture Seria de Latas de Bevenda en Edicion Limitada
Pepsi Culture es una seria de latas en edicion limitada creada per una marca de bevendas gasosas en Mexic. La seria se compausa de sièis latas de colleccion, e cada lata representa una vila mexicana. D'istòrias localas, de tradicions e de referéncias artisticas son revirades en motius illustratius que combinan de simbòls culturals ancestrals amb un apròchi de design contemporanèu. Cada lata es facha d'alumini, conten 12 onças e es acabada amb una impression offset d'auta definicion. Las latas se vendon individualament e ensemble forman una seria que rebat la diversitat regionala.
About the A' Design Award d'Aur
Pepsi Culture Seria de Latas de Bevenda en Edicion Limitada a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Pepsi Culture Seria de Latas de Bevenda en Edicion Limitada siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Pepsi Culture Seria de Latas de Bevenda en Edicion Limitada crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
Press Kit
- Unique Properties
- Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
- Dimensions & Packaging
- 12 Oz Cans, sold individually as a series.
- Tags
- Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
- Production Technology
- High definition offset printing on alluminum
- Design Challenge
- This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
- Research
- This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
- Inspiration
- These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
- Project Duration
- The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
- Operation Flow
- Not applicable
- Patents
- Not applicable
- Image Credits
- All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.
