Argent Embalatge · 2021
Mountain Tea Foncion primària : Empaquetatge de tè
by Xianfeng Wu
- A' Design Award d'Argent 2021 in Embalatge
- Estimated Number of Design Views: 22,761
- Verification code A638D09BCA · Verify this award
Colors
About Mountain Tea Foncion primària : Empaquetatge de tè
Tèxte del libre : Mountain Tea es un design d'empaquetatge per de galbetas de tè quichat. Cada galbeta de tè es embolopada coma una bonbon, çò que rend lo tè mai aisit d'utilizar e li dona un aspècte modèrn. L'embolopatge emplega de papièr fach a la man e respectuós de l'environament, en seguissent una forma d'empaquetatge mai anciana d'un biais novèl. Lo design conten quatre empaquetatges independents que se pòdon combinar per formar una imatge completa sus l'estatgièra. L'illustracion mòstra de fuèlhas de tè, d'arbres de tè e d'animals raras de Xishuangbanna dins lo Yunnan, en China, ont lo tè es cultivat. L'empaquetatge mesura 280 per 205 per 70 millimètres.
About the A' Design Award d'Argent
Mountain Tea Foncion primària : Empaquetatge de tè a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Mountain Tea Foncion primària : Empaquetatge de tè siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Mountain Tea Foncion primària : Empaquetatge de tè es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Press Kit
- Unique Properties
- Different from traditional Chinese tea packaging, tea cake is wrapped like candy, which is more convenient in use and fashionable in vision.
- Dimensions & Packaging
- 280mmX205mmX70mm
- Tags
- Tea packaging, tea cakes, original, environmentally friendly, tea tree
- Production Technology
- Tea cake is wrapped with environmental protection hand-made paper, and then superimposed together, which is the inheritance of the ancient packaging form and an innovation.
- Design Challenge
- In the process of product proofing and production, there are also many obstacles, because some of them are completed by hand, and there are some difficulties in the assembly process. Through close communication with the manufacturer in the later stage, the final product can be perfectly presented, and the market feedback is good.
- Research
- In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of material, convenient use of products, environmental protection and recycling can promote the sales of products.
- Inspiration
- This tea is produced in Xishuangbanna, an ethnic minority region in Yunan Province of China. Xishuangbanna is Chinese only tropical rain forest nature reserve, with favorable natural ecological preservation and various rare animals and plants. Xishuangbanna is renowned for tea both in China and abroad.
Looking at the tea leaf on the external packing, people feel a moving original scene, where local representative rare animals are in thearborescens tree, vivid and natural. - Project Duration
- The project was created in February 2019, completed in Shenzhen in January 2020, and exhibited in Shenzhen Convention and Exhibition Center in December 2020
- Operation Flow
- Four independent packaging, can be combined into a complete picture, product shelf display effect is outstanding, also reflects the growth of this tea regional cultural background.
