Aur Embalatge · 2021
Wink Lashes Disseny d'Embalatge
- A' Design Award d'Aur 2021 in Embalatge
- CLIENT: Sot B&d
- Estimated Number of Design Views: 31,925
- Verification code E08E3499E1 · Verify this award
Colors
About Wink Lashes Disseny d'Embalatge
Wink Lashes es una seria de disseny d'embalatge per de produchs professionals d'extension de cilhas artificialas. La gamma compren de levadors en gèl e en crèma, un primer, un accelerator de pega, de pegas, una bóstia magnetica e de bóstias per cilhas. Un uèlh estilizat es lo simbòl grafic principal, e mòstra dirèctament la tòca dels produchs. Cada produch pòrta tanben son pròpri simbòl, per que los articles sián aisits de destriar. Lo grafit escur, lo coralh escur e lo blanc forman la paleta de colors. Los embalatges son fabricats en cartron e en plastic amb un estampatge a la fuèlha metallica.
About the A' Design Award d'Aur
Wink Lashes Disseny d'Embalatge a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Wink Lashes Disseny d'Embalatge siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Wink Lashes Disseny d'Embalatge crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
Press Kit
- Unique Properties
- Wink Lashes is a German brand that specializes in high-quality and professional artificial eyelash extension products. The mainline includes Gel Remover, Primer, Glue Accelerator, Cream Remover, Glue Idol, Glue Obsidian, Glue Volumizer, Magnet Box, Box Mink Lashes, Box Silk Lashes, Easy Fan Lashes, and Mini Kit.
- Dimensions & Packaging
- Gel remover - 30х30х105 mm
Primer - 36х20х79 mm
Glue accelerator - 36х20х79 mm
Cream remover - 50х50х37 mm
Glue idol, unique, obsidian, volumizer - 65x90 mm
Magnet box - 58,5х20х125 mm
Cover - 52х111 mm
Easy fan lashes, mink lashes, silk lashes - 52х111 mm
Mini-kit - 62x62 mm - Tags
- packaging, lashes, professional, cosmetics, magic
- Production Technology
- Сardboard, plastic, foil stamping
- Design Challenge
- As a result of working on the Wink Lashes packaging, the designer showed the product's value and uniqueness, revealed its main characteristics, and achieved visibility and memorability of the product in the consumer's mind.
- Research
- Some graphic elements can be used on various types of branded surfaces and images, information, and advertising media. This allows the entire visual strategy of the brand to be consolidated and ensure its ubiquitous presence.
The designer used dark graphite, dark coral, and white as the primary corporate colors that favorably emphasized and showcases the graphic elements, added elegance, and stressed the product's premium value. - Inspiration
- The main idea behind the packaging design comes from a wish - to add a little magic. The designer has developed a simple, straightforward, and attractive design that tells the purpose and benefits of the product.
- Project Duration
- German, Nuremberg the project began in March 2020 and ended in February 2021
- Operation Flow
- The primary graphic symbol that creates a single recognizable style is the "Eye." The image of the stylized "Eye" immediately conveys the thrust of the product - eyelash extension and at the same time adds a sense of mystery and magic.
The rest of the symbols involved in the packaging design were developed by the designer for a specific product and are convenient as a differentiation tool. Graphics style elements are a kind of graphics markers that help increase consumer awareness of a product and carry out a task of unifying visual solutions.
