Fondazione Alinari Foncion Primària: Identitat de Marca by Frush Design

Fondazione Alinari Foncion Primària: Identitat de Marca by Frush Design is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Grafica Competition Category.

ArgentGrafica· 2021

Fondazione Alinari Foncion Primària: Identitat de Marca

by Frush Design

Client: Frush | Creative studio

A' Design Award d'Argent Winner in Grafica Category

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Verified Award Winner

Verify Award Status for #125706

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Colors

The Design

About Fondazione Alinari Foncion Primària: Identitat de Marca

Fondazione Alinari es una identitat de marca creada per Fondazione Alinari per la Fotografia, un organisme public fondat a Florença per la conservacion, la gestion e la promocion de las colleccions fotograficas Alinari. L'identitat es bastida a l'entorn de la letra minuscula A, una abstraccion d'un objectiu de camèra, que fonciona tanben coma cadre per las imatges de l'archiu istoric. La tipografia esculpturala e una paleta en blanc e negre evòcan la lutz e l'ombra. Lo sistèma s'aplica als materials imprimits, als bilhets, als catalògs, al merchandising e a un site web.

The Recognition

About the A' Design Award d'Argent

Fondazione Alinari Foncion Primària: Identitat de Marca a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Fondazione Alinari Foncion Primària: Identitat de Marca siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Fondazione Alinari Foncion Primària: Identitat de Marca es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
Dimensions & Packaging: Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
Tags: brand design, merchandising, print materials, visual identity
Production Technology: Brand design and visual identity and language.
Design Challenge: The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
Research: The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
Inspiration: The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
Project Duration: The project started in October 2020 in Florence (Italy) and it is still going on.
Operation Flow: It's a brand identity project to identificate a new public subject.
Patents: Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
Team Members: Giuditta Valentina Gentile