Ying Hua Qing Su Embalatge per Jin Zhang

Lo dissènh Ying Hua Qing Su Embalatge per Jin Zhang es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2022

Ying Hua Qing Su Embalatge

per Jin Zhang

Client : Ying Hua Qing Su

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

15,132

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Colors

Lo Concèpte

A prepaus de Ying Hua Qing Su Embalatge

Lo devant de la bóstia de present es cubèrt de flors de cerièr, en acòrd amb los bastiments emblematics de Wuhan, mostrant la vitalitat de la primavèra e las caracteristicas localas. L'ironda amb sa letra d'amor dona a l'imatge una emocion romantica, los personatges dels ans 1990 apondon un sens retro, metent en valor las caracteristicas de l'artisanat centenari de la marca. Lo disseny de la bóstia interiora pòt èsser plegat ingeniósament en forma de flor de cerièr, çò que s'acòrda amb la bóstia de fons blau del lac, formant la sensacion estetica de flors de cerièr que tomban sus lo lac.

La Reconoissença

A prepaus del A' Design Award de Bronze

Ying Hua Qing Su Embalatge a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Ying Hua Qing Su Embalatge siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Ying Hua Qing Su Embalatge satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The front of the gift box is covered with cherry blossoms, which are matched with landmark buildings in Wuhan, swallows with love letters and characters in the 1990s, showing the vitality of spring, local characteristics and romantic feelings of retro; The design of the inner box can be cleverly folded into the shape of cherry blossom, matching with the blue bottom box of the lake, forming the aesthetic feeling of "Cherry Blossom falling on the lake".
Dimensions e Embalatge: 396mm * 336mm * 55mm The biggest highlight is that the inner box can be folded and formed without glue and nails, which is more environmentally friendly and healthy. Consumers can also be used as decorations to achieve environmental protection to the greatest extent.
Etiquetas: Packaging gift box, cherry blossom, Wuhan,Retro, romantic gift box, pastry
Tecnologia de Produccion: Coated paper with gray board, hot Blue Gold
Desaffo de Dissènh: The biggest difficulty of this packaging lies in the structure of the inner box. How to fold a box into a cherry blossom without glue and nails, and open it is also a cherry blossom. The designer needs to optimize the structure to make the box fold more smoothly to improve the production efficiency. After dozens of experiments, the best effect is finally achieved.
Recèrca: In order to create a gift box that can represent the characteristics of cherry blossoms in Wuhan, the designer went to several Cherry Blossom sites in Wuhan to experience and find the real emotional needs of people. The beauty of cherry blossoms is very short-lived, and people hope to keep it forever. Using this idea, the designer applies the beauty of "cherry blossoms falling from Jinghu" to the whole product design, At the same time, Wuhan's characteristic buildings and characters of the 1990s are added to push the city's characteristics and emotional expression to a new height.
Inspiracion: When you see a cherry blossom petal falling on the lake, with breeze, the scenery is charming, which represents the characteristics of Wuhan. The name of the gift box is closely related to cherry blossom. As a companion gift of cherry blossom season in Wuhan, designers hope to integrate this beautiful landscape into the packaging design and keep it forever, so that customers can remember this moment.
Durada del Projècte: The design of the project started in February 2021 and will be put on the market in Wuhan, China in late March
Flux Operacional: The inner box needs to be opened slowly along the petals to see the flower cake wrapped with tin foil. After eating, the inner box can be folded along the petals for decoration, and the outer box can be used as a storage box.
Membres de l'Equipa: Designer:Jin Zhang
Illustrator:Ru Jun