Zhen Hao E Embalatge per Aliments per Gosses per Yuchen Han

Lo dissènh Zhen Hao E Embalatge per Aliments per Gosses per Yuchen Han es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2022

Zhen Hao E Embalatge per Aliments per Gosses

per Yuchen Han

Client : Ningbo Xuanmengzhi Trading Company Ltd.

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

9,472

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Colors

Lo Concèpte

A prepaus de Zhen Hao E Embalatge per Aliments per Gosses

Zhen Hao E es una seria d'embalatges per aliments e chucarietas per gosses. La concepcion s'inspira de la cultura chinesa en presentant los gosses coma ancians emperadors de diferentas epòcas. En China, los proprietaris de gosses son sovent descriches coma d'oficials que servisson lors animals de companhiá, e aquesta idèa modela las illustracions. De personatges de gosses en dessenh animat indican lo grop de talha, separant los gosses pichons dels gosses mejans e grands. De colors diferentas separan l'aliment del gos de las chucarietas, per que la gama siá aisida de comprendre. Se fa servir de papièr reciclat, de papièr ondulat e de sacs d'aluminium.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Zhen Hao E Embalatge per Aliments per Gosses a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Zhen Hao E Embalatge per Aliments per Gosses siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Zhen Hao E Embalatge per Aliments per Gosses merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Dimensions e Embalatge: 28.5*21cm
20*30cm
20*36cm
23*40cm
Etiquetas: Dog food, Oriental style, Package Design, Cartoon Dog
Tecnologia de Produccion: Recycled paper, corrugated paper, aluminium foil bag.
Desaffo de Dissènh: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Recèrca: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Inspiracion: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Durada del Projècte: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Flux Operacional: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.