Cala di Seta Etiquetas de Vin per Giovanni Murgia

Lo dissènh Cala di Seta Etiquetas de Vin per Giovanni Murgia es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2022

Cala di Seta Etiquetas de Vin

per Giovanni Murgia

Client : Cantina di Calasetta - Cala di Seta

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

24,433

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Colors

Lo Concèpte

A prepaus de Cala di Seta Etiquetas de Vin

Lo projècte de concepcion d'embalatge representa los vins coma elements unics e identificadors, ligats al luòc ont naisson mas fasent cara al monde. L'atractiu es aquel de vins joves, colorats e facils d'interpretar, destinats a una cibla desengajada mas en recèrca de produits de qualitat. Per aquesta rason, lo design es caracterizat per una aparéncia colorada, minimala e refinada dins laquala lo design del far se destaca, realizat amb de grafismes simples mas poderoses e embellits amb de fuèlhs metalicas coloradas e l'efièch tridimensional del relèu braille que simula la mar.

La Reconoissença

A prepaus del A' Design Award de Bronze

Cala di Seta Etiquetas de Vin a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Cala di Seta Etiquetas de Vin siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Cala di Seta Etiquetas de Vin satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The appeal is that of young, colorful and easy to interpret wines, aimed at a disengaged target but looking for quality products. The labels therefore have a colorful, minimal, refined and refined appearance in which the design of the lighthouse stands out, made with simple graphics and embellished with colored metal foils and the three-dimensional effect of the Braille relief, which thus simulates the ripple of the waves.
Dimensions e Embalatge: Label size: 80 x 136mm
Paper type: FASSON Frozen Quartz Pearl
Hot foil with three color variations - Embossed braille
Etiquetas: wine, carignano, label, sardinia, italy, minimalism
Tecnologia de Produccion: The printing of the labels took into account the design and tried to make the effect of brilliance like that of the sun on the sea using a pearl paper, colored according to the type of wine. The graphic element that characterizes the labels was created using foils of different shades in order to create a three-dimensional game that could recall the movement of the sea.
Desaffo de Dissènh: Rejuvenate the image of the winery, founded in 1932, and at the same time be products suitable for a HORECA market. Bringing the almost centennial history of this winery into these new products by dressing it in a new and more contemporary dress, suitable for the new way of understanding wine consumption. The difficulty was to create a clean and minimal design but at the same time concrete and identitary, which did not lose the link with the cellar's roots.
Recèrca: The research for this project started from the history of this territory which despite being in Sardinia (Italy) is a Ligurian enclave. The names of the wines derive from the Tabarkino dialect that is spoken in these parts. The graphic element combines three identity concepts: the lighthouse that represents the history of this people who came from the sea; the waves that surround these lands; the sand on which the vines of Carignano grow ungrafted.
Inspiracion: Sea, sand and wind are the elements that dominate this territory. An island in the island populated centuries ago by sea people who settled in this corner of Sardinia. A people that has drawn its fortune from the sea and that has made its treasures grow on the sand: the sapling vineyards of Carignano grapes. From these elements is born the inspiration for this labels taking on one of the symbols of these places: the Mangiabarche lighthouse.
Durada del Projècte: The project started in February 2021 in Sassari anche finished in April 2021.
Flux Operacional: The project aims to transfer a sense of freshness, dynamism and happiness to the viewer. The colors, the textures, the names and the texture of the paper are designed to create a captivating, immediate object aimed at a young and quality-seeking audience.
Membres de l'Equipa: Art direction: Giovanni Murgia
Illustration: Giovanni Murgia
Copywriting: Giovanni Murgia
Photography: Diego Attene
Crèdits d'Imatges: Image 1: Diego Attene
Image 2: Diego Attene
Image 3: Diego Attene
Image 4: Diego Attene
Image 5: Diego Attene