Zaku Inc. Identitat Corporativa per Nobuya Hayasaka

Lo dissènh Zaku Inc. Identitat Corporativa per Nobuya Hayasaka es un laureat autfo estimfo del prestigfo 2022 A' Design Award d'Argent dins la Categoria de Competfo Grafica.

ArgentGrafica· 2022

Zaku Inc. Identitat Corporativa

per Nobuya Hayasaka

Client : Arica Design Inc

Laureat del A' Design Award d'Argent dins la Categoria Grafica

39,950

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #127734

Visitar lo site Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Zaku Inc. Identitat Corporativa

Aqueste simbòl a dos significacions. Es lo nom de l'entrepresa e son slogan. Es constituït d'una tipografia de caractèrs kanji japoneses, que se legisson zaku dins lo nom de l'entrepresa. Lo kanji conten tanben lo sens de crear. La siloeta de la man de Good es formada en utilizant aqueste caractèr, que significa crear. D'aquesta manièra, lo slogan de l'entrepresa Creating Good s'exprima dins una sola marca. La marca simbòl exprima l'engagement de l'entrepresa a crear Good dins lo mond a travèrs de mesuras creativas.

La Reconoissença

A prepaus del A' Design Award d'Argent

Zaku Inc. Identitat Corporativa a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Zaku Inc. Identitat Corporativa siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Zaku Inc. Identitat Corporativa es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This symbol has two meanings. It is the company name and the company slogan.

It consists of the typography of Japanese kanji characters, which read "zaku" in the company name. The combination of "signature and seal" in the mark will make Japanese people who see this design recognize it as kanji.

The kanji also contains the meaning of "to create.
The silhouette of Good!'s hand is formed using this character, which means "to create. In this way, the company's slogan of "Creating Good" is expressed in a single mark.
Dimensions e Embalatge: The brand design items for this project are listed below.
Logo Design: Symbol mark, Logotype, Motion Logo
Sign Design: Signage
Packaging Design: Document Case x 3
Print Design: Envelopes x 3, Promotion cards, Business cards x 3, Leaflets, Opening announcement flyer
Web Design:html5, CSS
Etiquetas: Typography, Logos, Symbols, Corporate Identity, Logotypes
Tecnologia de Produccion: The typography incorporates elements of Japanese "Shodo," the art of writing with a brush using ink.

The designer discovered that when the kanji meaning "to create" is written on paper, the ink blurs and spreads out to form the silhouette of the hand of Good!

Shodo (Japanese calligraphy) is a culture that has been familiar to the Japanese people for a long time. With this Japanese touch, the design gives users a sense of trust and familiarity.
Desaffo de Dissènh: The difficult part was to achieve this with as few elements and as simple a design as possible, while still having multiple meanings. The designers were also careful to make sure that the letters were recognizable.
The touch of brush strokes and the inclusion of "signature and seal" made the design more recognizable and readable.
Recèrca: In this design, the challenge was to give a single symbol multiple roles.
To make the company name read "Zaku".
To give it the meaning of "create".
To make it look like a silhouette of the hand of "Good!
By achieving these three goals, the client's company was able to express that it is a creative company and gain recognition in Japan and in the industry.
Inspiracion: The designer decided to use the client's company slogan itself as the logo design.

This company has the slogan "Create good!
The symbol of the hand silhouette of "good!" is expressed in the typography of Japanese Kanji characters meaning "to create".
And since this kanji can be read as "zaku", it also represents the company name.
Durada del Projècte: It opened in Japan in March 2021.
Flux Operacional: The simple yet strong symbol design served to publicize the client's company's opening within the industry and in Japan.
People who received the DM recognized the company's slogan and name, and the meaning and background of the logo design became a topic of conversation, facilitating communication.
The "Shodo" typography and the silhouette of the "Good!" hand are catchy and memorable, and this design contributed to the recognition of the company's existence and brand image.
Membres de l'Equipa: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Copywriter:Takuma Suzuki