Tsubasa.Y Integracion de Marca by Siwei Lai

Tsubasa.Y Integracion de Marca by Siwei Lai is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Grafica Competition Category.

ArgentGrafica· 2022

Tsubasa.Y Integracion de Marca

by Siwei Lai

Client: Tsubasa.y

A' Design Award d'Argent Winner in Grafica Category

33,985

Verified Award Winner

Verify Award Status for #127809

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tsubasa.Y Integracion de Marca

Tsubasa.Y es una botiga de seleccion vintage que, dins las pilas de vestiments de diferentas epòcas, cerca lo gost exclusiu d'identitats diferentas, experimentant e fusionant constantament, per produire un son de mòda que aquesta generacion a pas jamai conegut, just coma lo nom de Tsubasa (ala), que mena la fascinacion anciana a volar dins los diferents vestiments entre la textura e l'istòria. Aqueste projècte compren l'identificacion de la botiga, l'embalatge e la concepcion grafica imprimida.

The Recognition

About the A' Design Award d'Argent

Tsubasa.Y Integracion de Marca a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Tsubasa.Y Integracion de Marca siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Tsubasa.Y Integracion de Marca es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: TSUBASA.Y is a vintage selection shop, choosing unique and tasteful selections from all over the world. This case packs the shop’s identification, packaging, and print design.
Tags: Visual Identity, Logo, Branding, graphics, printed matter
Production Technology: Especially the design on the outer packaging stickers allows the shop assistants to customize and interact with consumers
The clerk uses the blank space of the sticker, draws, and leaves a message so that every consumer can feel a sense of honor and uniqueness when receiving the goods. There is a touch of digital printing in the blank space of the sticker, which is replaced every year according to the number of years the brand has been established.
Inspiration: In the identification design, the initials of the brand name "TSUBASA" (Japanese meaning wings) and Y are the main shape combinations, and the main shape is formed like a bird spreading its wings. Use simple lines to create a sense of refinement and quality.
Project Duration: The project started in March 2021 and finished in June 2021, in Taichung City, Taiwan.

Read the Press Release