Loacker Rebrand Embalatge Alimentari per Marco Ventrice

Lo dissènh Loacker Rebrand Embalatge Alimentari per Marco Ventrice es un laureat autfo estimfo del prestigfo 2022 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2022

Loacker Rebrand Embalatge Alimentari

per Marco Ventrice

Client : Spider

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

33,693

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #127989

Visitar lo site Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Loacker Rebrand Embalatge Alimentari

Loacker Rebrand es un sistèma d'embalatge e d'identitat de marca creat per una companhiá alimentària istorica coneguda per sos gaufrets e sos produches de chocolat. Lo logotip pren la forma d'un blason qu'inclutz lo mont Sciliar, una referéncia al nom de familha, a las raiç e a la natura environanta. Cada familha de produches es presentada amb una descripcion clara de la recèpta e dels ingredients. La ierarquia dels elements de l'embalatge es estada redefinida e las imatges dels produches son realistas. Un còdi al darrièr de cada pak menèt cap a mai d'informacions sus la marca e sus l'article.

La Reconoissença

A prepaus del A' Design Award d'Argent

Loacker Rebrand Embalatge Alimentari a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Loacker Rebrand Embalatge Alimentari siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Loacker Rebrand Embalatge Alimentari es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: After nearly three years of work and consultancy, it finally showed a new rebranding and system pack design in favor of the historical company Loacker. Each family product has been delineated, underlining the recipe and the quality of the ingredients, additionally the architecture of the brand and the products have been redefined. On every referee we have recounted the historic claim Che bontà and on the back of the pack, the QR code redirects to the storytelling regarding the brand and the specified item.
Dimensions e Embalatge: different sizes
Etiquetas: Loacker, brand, creative, branding, logo, packaging, design, rebrand, redesign, food, wafer, chocolate
Tecnologia de Produccion: Classic and Quadratini: rotogravure internal printing on laminated foil substrate. Classic Multipack and Premium Patisserie: Offset printing over cardboard substrate.
Desaffo de Dissènh: The requirement Loacker had for the agency, was to communicate on the packs the recipe changeover, highlighting the product new pluses and also by increasing the brand perception, the aim was to find the right balance between the new brand vertical integration and the distinction among the diverse product lines. Following many meetings it has been commonly decided to go beyond the starting brief, which lead Spider to the definition of a global strategy, through rebranding till the establishment of a pack system for each product line and up to the communication of every POS.
Recèrca: Spider did involve the Loacker Team to evaluate the over 200 references and for purposes of rationalization of all ranges; a definition for all categories was offered, along with one for each different positioning. The outcome of this work are various paths grounded on different strategic approaches and then declensed on reference of representation. The most efficient proposals have been tested with 5 iconic products and then verified by means of neuroscience, for instance measuring the attentionality of the consumers’ glance on the shelves, on the products and on the packaging zone. Afterwards, a POS market test followed, until the achievement of a final choice, the one consumers are used to see every day on the large scale distribution racks.
Inspiracion: Loacker is not just a brand, is a family name. Furthermore Loacker is on the territory, actually it is the territory. From these considerations, the logo in the shape of a coat of arms was born, onto which the Mt. Sciliar has been incorporated: it is the Heritage Shield, inspired by the historical Loacker crest, which exhaustively expresses the essence of the brand, family name, roots and nature. A life philosophy that started in 1925 when Alfons Loacker settled to build his plant at 1000 meters of height.
Durada del Projècte: The project started in September 2018 between Torino and Bolzano, and finished in 2021.
Flux Operacional: Spider has faced the challenge using our own method, by joining creative thought and strategic thinking. The agency has interviewed the Company multiple times, a chat with consumers and then suppliers. Spider has analyzed all sources: packagings shapes, products structure and their distinctive features. All maps have been gathered: conceptual ones, brand architecture maps and competitors’ charts.
Membres de l'Equipa: Spider Adv, Loacker Team
Crèdits d'Imatges: All food images were realized featuring studio PiùLuce.