No48 Diffusor de Fragrança by Nicolas Boon and Tatiana Garcia

No48 Diffusor de Fragrança by Nicolas Boon and Tatiana Garcia is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.

ArgentEmbalatge· 2022

No48 Diffusor de Fragrança

by Nicolas Boon and Tatiana Garcia

Client: Omecara

A' Design Award d'Argent Winner in Embalatge Category

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Colors

The Design

About No48 Diffusor de Fragrança

L'estudi Omecara a definit una forma qu'evòca de l'ambre polit o un galhòt trobat sus la ribièra, trencant atal amb l'imatge tradicionala de l'ambre gris. La forma foguèt concebuda per evocar lo solid e lo liquid, la tèrra e la mar. L'identitat es caracterizada pel numèro 48, un letratge ont lo 4 masculin e carrat e lo 8 femenin e arrondit se completan. Lo tractament tipografic baila una impression de legièretat repausanta, mentre que l'estampilhatge en caud de color aur, dins la meteissa nuança que lo perfum, associa lo contenidor e lo contengut. Un jòc subtil d'oposats e de dualitat.

The Recognition

About the A' Design Award d'Argent

No48 Diffusor de Fragrança a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que No48 Diffusor de Fragrança siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. No48 Diffusor de Fragrança es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The No48 fragrance diffuser combines style and discretion, offering an intense amber fragrance that diffuses through the single black wooden stick. The Omecara studio has created an identity characterised by the number 48, a lettering where the masculine square 4 and the feminine rounded 8 complement each other. The typographic treatment gives a sensation of restful lightness, while the golden hot stamping in the same shade as the perfume delicately combines container and content. The colours of the glass bottle are the opposite of the colour palette used for the packaging.
Dimensions & Packaging: Limited Edition, Packaging: Width 80mm x Depth 80mm x Height 210mm, Bottle: Width 75mm x Depth 75mm x Height 115 mm, 250ml
Tags: Duality, Elegant, Minimalist, Harmonious, Delicate, Feminine/Masculine
Production Technology: Black screen printing on glass, paper: Colorplan white frost paper 350 g/m2, intense black offset printing and Luxor 232 MP hot stamping, protective varnish
Design Challenge: The complexity of this project stems from the fact that the opposites had to be harmoniously combined within the same composition. The precision of the gold hot stamping on the edge of the packaging demanded a high degree of technical skill, it had to be precise without cracking or damaging and create a perfect fit. The packaging had to reflect a certain level of sophistication while being extremely simple.
Research: The Omecara studio has synthesised two natural elements mysteriously linked by their names: ambergris, an animal raw material used in perfumery, and yellow amber, an ornamental resin that owes its name to the Arabic word "anbar", which designates ambergris. The relevance of the project results from a play between opposites: land/sea, masculine/feminine, square/round, solid/liquid, container/content, black/white.
Inspiration: The synthesis of ambergris and yellow amber has resulted in a delicate abstract form that evokes polished amber or a pebble found by the sea, breaking with the traditional image of ambergris. The shape has been carefully designed to evoke solid and liquid, land and sea. The chromatic choice of gold was obvious, embodying on the one hand the colour of amber and on the other the symbolic value of ambergris. The minimalist typographic composition evokes the Zen garden and gives a feeling of lightness and relaxation. A subtle play of opposites and duality.
Project Duration: November 2020 in Luxembourg
Operation Flow: To reinforce the conceptual value of the duality, the golden shape embraces the edge of the packaging in a balanced way. Presented side by side, the packages create a harmonious scenography reconstituting the golden pebble. The chromatic harmony of gold, intense black and white creates a soothing and precise composition.
Patents: Omecara Sarl 2021
Team Members: Nicolas Boon Creative Director
Tatiana Garcia Designer
Image Credits: Photographer Tatiana Garcia 2020