Iguana Primary Function: Empaquetatge de Beguda Energetica by Linnikov Agency

Iguana Primary Function: Empaquetatge de Beguda Energetica by Linnikov Agency is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.

ArgentEmbalatge· 2022

Iguana Primary Function: Empaquetatge de Beguda Energetica

by Linnikov Agency

Client: Iguana

A' Design Award d'Argent Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #129832

S'inscriure Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Iguana Primary Function: Empaquetatge de Beguda Energetica

Iguana es un design d'empaquetatge per una beguda energetica venduda en latas d'alumini. La superficia de la lata imita la pèl d'una iguana, amb una textura d'escatas e de marcas de rascadura que suggerisson fòrça e energia. Cada gost es identificat per una color de pèl diferenta. Lo gost originau utiliza lo verd, lo gost de fruchas tropicalas utiliza l'irange e l'aur, e lo gost de baias rojas utiliza lo roge. La tipografia seguís la forma de las rascaduras, e lo contraste entre negre e blanc manten lo nom clar. Lo design es imprimit sus alumini, qu'es puèi formatat en lata.

The Recognition

About the A' Design Award d'Argent

Iguana Primary Function: Empaquetatge de Beguda Energetica a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Iguana Primary Function: Empaquetatge de Beguda Energetica siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Iguana Primary Function: Empaquetatge de Beguda Energetica es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iguana Energy composition is perfectly balanced. All components perfectly complement each other, creating the energetic effect. All ingredients used in the production of Iguana are natural, giving the taste of invigorating explosive energy and strength!
Dimensions & Packaging: оriginal
Classic taste of invigorating energy

tropical fruits
Bright fruity taste with notes of citrus, designed to awaken your fire.

red berries
Perfect charge of berry energy
Tags: iguana, Energy drinks, can, Leather, scratches
Production Technology: Designs are printed on the aluminum and then crafted into a can
Design Challenge: It was necessary to model an iguana and pick up the skin.
Research: The customer came already with the name Iguana. Our agency had to develop the design of a power bank in three forms. Were offered several options, more simple and concise. And immediately the first option was conceived in the form of skin, the skin of an Iguana. this idea came up on its own. For even greater manifestation and identity, it was the power engineer who was asked to make scratches in the bank, which give a feeling of strength, energy. The font was proposed in the nature of scratches, so that the style would be solid. The contrast of the black-and-white font and bright colored skin makes the writing stand out well. several colors of skin were suggested on the jar depending on the type of flavor. There are three in total.
Inspiration: The very name of the product Iguana and the use of natural ingredients inspired the use of natural images, to show the jar that imitates the skin of the Iguana. The color of the skin changes depending on the taste. The original taste is - Green skin. Tropical flavor - orange/gold. Red Berries - Red Leather shows explosive scratches on this leather. They give a sense of the power and explosive effect that nature can give.
Project Duration: The project started in March 2021 in Lviv and ended in October 2021 in Lviv.
Operation Flow: Custom design will make the product stand out on the shelf.
Team Members: Art-Director and graphic designer: Lynnyk Dmytro
Designer 3D: Alexey Avduevsky