Aur Embalatge · 2022
Kerloso Wine Embalatge de Vin
by Langcer Lee
- A' Design Award d'Aur 2022 in Embalatge
- CLIENT: Litete Brand Design
- Estimated Number of Design Views: 58,468
- Verification code 483337A2CD · Verify this award
Colors
About Kerloso Wine Embalatge de Vin
Kerloso Wine es un disseny d'embalatge per un vin roge de Chile. L'etiqueta mòstra l'escèna que los marins vegèron quand debarquèron pel primièr còp sus l'Illa de Pascas, amb d'estatuas de pèira, un volcan, de flors, un cèrvi e d'aucèls. La botelha es envolopada dins un papièr d'imitacion de ris natural, ligada amb una còrda de palha e decorada amb un tròç de pèira blava naturala, lo meteis material que las estatuas Moai. Lo naut del papièr es cremat per una flama vertadièra, atal cada marca es unica. De colors diferentas marcan de tipes de rasim diferents. La botelha envolopada fa environ 35 centimètres de naut.
About the A' Design Award d'Aur
Kerloso Wine Embalatge de Vin a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Kerloso Wine Embalatge de Vin siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Kerloso Wine Embalatge de Vin crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
Press Kit
- Unique Properties
- The red wine label created the scene that sailors saw when they boarded the land for the first time. They pulled away the grass and saw Moai, volcano, blooming red lily of the valley, smart Brown deer and vultures. The seal is decorated with the contents of the ancient documents found on Easter Island, which records the mystery and beauty here. The golden space left can let people express their feelings at the moment.
- Dimensions & Packaging
- The height of the bottle after wrapping paper is about 35cm
- Tags
- Wine,packaging,Moai,Origina,paper
- Production Technology
- The paper wrapped around the bottle body is pure natural imitation rice paper. Different colors distinguish red wine of different grape types, which is retro and simple. The bottle body is wrapped with paper and bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials
- Design Challenge
- The innovation lies in the burning mark of the wrapped paper and the pure natural bluestone consistent with Moai raw materials bound to the outside with straw rope. The burn marks of each bottle are unique and produced by real combustion. Pure natural bluestone is not easy to find in developing cities.
- Research
- The most mysterious thing in Easter Island is the Moai stone statue on the island. More than 1000 huge bust stone statues were found on the island, of which 600 were neatly arranged on the stone island by the sea. The stone statues vary in size, 6-23 meters high and weigh about 30-90 tons. They have strange images and serious faces. They seem thoughtful when facing the sea.
- Inspiration
- Keloso, a red wine brand from Chile, is derived from Spanish "the mystery of the magical colossus". Many amazing Moai stone statues stand on the distant Easter Island. These stone statues look strange and spread all over the island, and how they were built is still an unsolved mystery.
- Project Duration
- The project started in Tianjin in July 2021, completed in Tianjin in August 2021, and exhibited in Tianjin in September 2021.
- Operation Flow
- The burn marks made by fire on the top of the wrapping paper represent the lost memory, as if hiding the mysterious stone statue and the erased civilization. After wrapping the bottle with paper, it is bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials, so as to further seal these long-standing memories and return everything to his original appearance.
- Patents
- Copyrights belong to Langcer Lee, 2021.
- Image Credits
- Image #No1 : Photographer Jiang Tao,Kerloso,2021.
Image #No2 : Photographer Jiang Tao,Kerloso,2021.
Image #No3 : Photographer Jiang Tao,Kerloso,2021.
Image #No4 : Photographer Jiang Tao,Kerloso,2021.
Image #No5 : Photographer Jiang Tao,Kerloso,2021.
