Sunboy Gift Box Embalatge de Grana de Gira-sol by Tiger Pan

Sunboy Gift Box Embalatge de Grana de Gira-sol by Tiger Pan is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.

BronzeEmbalatge· 2022

Sunboy Gift Box Embalatge de Grana de Gira-sol

by Tiger Pan

Client: Bayannaoer Sanpangdan Food Co., Ltd

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sunboy Gift Box Embalatge de Grana de Gira-sol

Sunboy Gift Box es un design d'embalatge per de casse-crostas de granas de gira-sol. La bóста de present conten de bidons de fèrre cilindrics que pòdon èsser reutilizats. La bóста exteriora es facha de papier ondulat, çò que renfòrça l'estructura e facilita mai lo reciclatge. L'estructura de dobertura es estada redefinida, atal la bóста es simpla a montar e a desseparar. Los bidons s'enclavan ensems per formar de jòcs modulars d'un, dos o tres estatges, çò que aumenta la susfàcia exposada del produit e estauvia de material. L'escèna estampada utiliza un estil de retalh de papier e mòstra lo personatge Sunboy corrent per un camp de gira-sols.

The Recognition

About the A' Design Award de Bronze

Sunboy Gift Box Embalatge de Grana de Gira-sol a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Sunboy Gift Box Embalatge de Grana de Gira-sol siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Sunboy Gift Box Embalatge de Grana de Gira-sol satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique attribute is to redefine the opening structure of the outer packaging of sunflower seeds. Starting from the brand name, a vivid, interesting, and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. The scene shows the natural health, warmth, and high quality of brand products, and the shaping of character IP enhances the brand's intangible assets.
Dimensions & Packaging: Iron box: Width165mm x Depth165mm x Height66mm
Gift box: Width159mm x Depth451mm x Height200mm
Tags: Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
Production Technology: The material of each cylinder box mainly uses an iron that can be reused. The gift box is made of corrugated paper which strengthens the structure and makes it easier to be recycled.
Design Challenge: To make a profound impression in consumers' mind, a brand's implication and its product's selling points must echo with on another when displayed on package. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
Research: We give the "Sunboy" brand a personalized spirit, and make the " Sunboy " relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field.
Inspiration: Sunboy is a well-known Chinese snack brand that focuses on Sunflower seed food. We give the "Sunboy" brand a personalized spirit, and make the "Sunboy" relaxed, happy, affectionate, and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
Project Duration: The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Graphic Design: Jingwen Xiang
Illustration: Ping Yi
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Lei Peng
Image Credits: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu