Xiaofengtan Liquor Embalatge de Licor per Zhu Hai and Fang Jian

Lo dissènh Xiaofengtan Liquor Embalatge de Licor per Zhu Hai and Fang Jian es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2022

Xiaofengtan Liquor Embalatge de Licor

per Zhu Hai and Fang Jian

Client : Zhu Hai, Fang Jian

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

10,490

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Colors

Lo Concèpte

A prepaus de Xiaofengtan Liquor Embalatge de Licor

Xiaofengtan es l'embalatge d'un licor chinés de nauta gama. La forma de la botelha ven dels pòts de ceramica tradicionalament utilizats en China per emmagazemar l'alcohòl, remodelats dins una forma simpla adaptada al gost modèrne. Lo còs arredondit s'adapta a la paume de la man, çò que fa la botelha aisida de tenir e ajuda a evitar que rèlisque. Lo tap daurat presenta de linhas ondulantas verticalas e se dobrís aisidament. De ponches daurats formant una textura tant sus la botelha coma sus la bóstia cubica compacta, que mesura 130 per 130 per 135 millimètres. La bóstia es fabricada en papièr degradable, e la talha reducha demenís l'utilizacion de material.

La Reconoissença

A prepaus del A' Design Award de Bronze

Xiaofengtan Liquor Embalatge de Licor a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Xiaofengtan Liquor Embalatge de Licor siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Xiaofengtan Liquor Embalatge de Licor satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Dimensions e Embalatge: 130mm x130mm x135mm
Etiquetas: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Tecnologia de Produccion: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Desaffo de Dissènh: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Recèrca: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Inspiracion: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Durada del Projècte: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Flux Operacional: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Membres de l'Equipa: Hai Zhu
Jian Fang