Unique Me Embalatge de Rasims by Agilis Design Graphic Design

Unique Me Embalatge de Rasims by Agilis Design Graphic Design is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.

BronzeEmbalatge· 2022

Unique Me Embalatge de Rasims

by Agilis Design Graphic Design

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Unique Me Embalatge de Rasims

Unique Me es un embalatge de carton de papièr concebut per de rasims frescs. La concepcion se basa sus l'idèa que dins lo monde i a pas doas personas identicas per l'aspècte, las pensadas, lo caractèr o los gèstes. D'illustracions dessenhadas a la man balhan als rasims de caras simplas, atal lo fruch es presentat coma un grop d'individús. Una paleta de colors frescas e una mesa en pagina simpla sostenon aqueste tèma. Lo mercat del fruch fresc en China es fòrça competitiu e utiliza sovent de fòtografias planas de fruchas o de vistas de fèrmas. Unique Me a per objectiu de se destacar e de bastir un ligam emocional amb la clientèla.

The Recognition

About the A' Design Award de Bronze

Unique Me Embalatge de Rasims a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Unique Me Embalatge de Rasims siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Unique Me Embalatge de Rasims satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We built up an emotional connection with the customer through the use of the hand-drawn emoji-like grape illustrations, fresh color palettes, and pure layout.
Tags: Grapes, Fruit, Design, Creative, Packaging, Illustration, China, Shenzhen
Production Technology: Paper Carton
Design Challenge: Though the fresh fruit market is highly competitive in China, is full of packaging with some plain photos and illustrations picturing the fruit or farm landscape. So we need to think of a way to stand out from these.
Inspiration: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness, we came up with an idea to think of the grapes as people through the use of hand-drawn emoji-like illustrations.
Project Duration: The project started in April 2020 and finished in May 2010 in Shenzhen, China, and was on sale in the Chinese market in Jun 2010.
Operation Flow: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other.
For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations.
Team Members: Designer: Yanxing Lai
Designer: Shixian Qiu
3D Rendering: Kai Chen
Creative Director: VJ Pan
Image Credits: Photo Credit: Guibin Ji