BeeHacchee Embalatge de Tarta by Shingo Furusho

BeeHacchee Embalatge de Tarta by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fèrre in Dissènh d'Embalatge Competition Category.

FèrreEmbalatge· 2022

BeeHacchee Embalatge de Tarta

by Shingo Furusho

Client: Kiyomasa Seika Co.

A' Design Award de Fèrre Winner in Embalatge Category

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Verified Award Winner

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Colors

The Design

About BeeHacchee Embalatge de Tarta

Book Text: BeeHacchee es un disseny d'embalatge per una tarta de formatge al mèl. La bóstia es exagonala e rapèla una ruscada, balhant una forma visuala al concèpte del mèl. L'embalatge es format d'un sol tròç de carton e mesura 224 mm de largor, 195 mm de prigondor e 44 mm d'auçada. Lo papièr kraft dona una impression casuala e amistosa, dau còp qu'una bordadura jauna estampada sus la susfàcia apòrta de contrast. L'estampatge en jaune sus lo papièr kraft es dificil, perque la color s'enfonsa dins lo papièr, doncas un partenari d'estampatge fòrça qualificat foguèt sollicitat per aténher lo resultat volgut.

The Recognition

About the A' Design Award de Fèrre

BeeHacchee Embalatge de Tarta a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que BeeHacchee Embalatge de Tarta siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, BeeHacchee Embalatge de Tarta merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.