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PickyPods Embalatge per Complements by Angela Spindler

PickyPods Embalatge per Complements by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.


ArgentEmbalatge· 2022

PickyPods Embalatge per Complements

by Angela Spindler

Client: Depot Creative

A' Design Award d'Argent Winner in Embalatge Category

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The Design

About PickyPods Embalatge per Complements

L'agéncia foguèt encarregada de crear la marca e l'embalatge per una gama unica de complements. Los saquetons de col·lagen e de probiòtics son formulats per realizar ajustaments fins als còrses segon l'edat, lo genre e d'autres factors importants. La color es l'element principal d'aqueste projècte. Deviá aver un aspècte audaciós e energetic per son public-cibla que frequenta lo gimnàs. Los simbòls de genre foguèron utilizats per indicar las fòrmulas especificas per genre, una autra diferéncia d'aquesta marca.

The Recognition

About the A' Design Award d'Argent

PickyPods Embalatge per Complements a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que PickyPods Embalatge per Complements siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. PickyPods Embalatge per Complements es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The supplement area is saturated with options, each one claiming to turn humans into ultra enhanced creatures with extraordinary existences. PickyPods is a bit different. The collagen and probiotic supplement sachets are formulated to make fine adjustments to our bodies according to age, gender and other important factors.

Color is the star player of this project—it needed to feel bold and energetic for its gym-going target.
Dimensions & Packaging
Pouch: 170mm x 120mm x 45mm
Sachet: 80mm x 130mm
Label: 210mm 42mm

Pouch/Sachets Print: 5 colour + Spot UV + Matt Varnish
Labels: 1 Colour + Matt Varnish
Tags
Packaging Design, Supplement Packaging Design, Pouch Design, Branding Design,
Production Technology
Stand up pouches, zip lock closures/Sachets/Labels
Pouch & Sachets Materials: MOPP / VMPET / LLDPP
Labels: Self adhesive semi gloss
Design Challenge
The challenge was to find a creative way to allow 12 flavour variants be visually communicated, while keeping the print run as generic as possible. The solution was to print only 2 generic pouches that could be varied with flavour stickers. This made for a viable economic solution for the start up business.
Research
The supplement category is very saturated and competitive, so the design aims to disrupt with its bold icon design focus. The gender symbols are universally understood, providing instant recognition and differentiation.

The outer packs are generic and the flavour variants are manually stickered, to assist with this low volume startup business model.
Inspiration
The logo is inspired by a fine tune wing nut as this brand is all about tailoring the needs of both women and men.
Key to the brand communication are the large sex symbols which shout out to the gender-specific formulas, and flavor labels appeal to personal preference.
Project Duration
Project duration 4 months, Sydney 2020
Operation Flow
Resealable pouch
Team Members
Angela Spindler: Creative Director/Designer

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