Memory of Jiangnan Afiche by Yi Wu and Yanghua Yao is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fèrre in Grafica Competition Category.
FèrreGrafica· 2022
Memory of Jiangnan Afiche
Client: Seoul National University of Fine Arts
A' Design Award de Fèrre Winner in Grafica Category
Verified Award Winner
Verify Award Status for #132760The Design
About Memory of Jiangnan Afiche
Memòria de Jiangnan es un afiche basat sus un poèma tradicional chinés. La concepcion s'apièja suls traits caracteristics de las inscripcions sus os d'oracle e de l'escritura sigilària, que son simplificats en formas graficas claras. Los elements tradicionals son transformats graficament, desconstruits e recreats, amb d'experimentacions tridimensionalas aplicadas a las formas de las letras. L'afiche es realizat per impression numerica e mesura 70 per 100 centimètres. L'intencion es de presentar lo charme de la cultura de Jiangnan, dels caractèrs chinés e de la poesia ancianas a un public internacional.
The Recognition
About the A' Design Award de Fèrre
Memory of Jiangnan Afiche a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Memory of Jiangnan Afiche siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Memory of Jiangnan Afiche merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Memory of Jiangnan is a traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script, and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
- Dimensions & Packaging
- 70*100cm
- Tags
- poster，Jiangnan cultural
- Production Technology
- Digital printing
- Design Challenge
- The decomposition and reconstruction of Jiangnan cultural elements
- Research
- "Everyone says Jiangnan is good."The memory of Jiangnan is traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
- Inspiration
- "Everyone says Jiangnan is good." Jiangnan is the most beautiful image under the pen of the poet and the nostalgia in the heart of the Chinese literati. And Jiangnan culture is the most humanistic charm and aesthetic spirit of Chinese culture is the most poetic, graceful chapter of the Chinese dream.
- Project Duration
- The project started in April 2021
- Team Members
- YI WU
YANGHUA YAO
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