Chuankui Embalatge de Licor by Sungoo Design

Chuankui Embalatge de Licor by Sungoo Design is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fèrre in Dissènh d'Embalatge Competition Category.

FèrreEmbalatge· 2022

Chuankui Embalatge de Licor

by Sungoo Design

Client: Shenzhen Sungoo Brand Design Co,Ltd.

A' Design Award de Fèrre Winner in Embalatge Category

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Verified Award Winner

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Colors

The Design

About Chuankui Embalatge de Licor

Chuankui es un disseny d'embalatge per un licor, inspirat per la cultura de Sichuan, China. Lo nom significa lider de Sichuan. Una illustracion d'un panda formada de fuèlhas de bambó verdas cobrís la botelha e rapèla las montanhas e las forèsts de bambó de la region. Una forma de pata de panda cava es plaçada sus una autra partida de la botelha, çò que fa que l'embalatge se pòt téner facilament. Lo tapon prend la forma d'un nud de bambó amb fuèlhas de bambó cisaladas. L'embalatge es fabricat amb de materials degradables, çò que sosten l'intencion ecologica del disseny.

The Recognition

About the A' Design Award de Fèrre

Chuankui Embalatge de Licor a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Chuankui Embalatge de Licor siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Chuankui Embalatge de Licor merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chuankui has the meaning of "Sichuan leader". Since it is the leader, the rich and representative local culture is the source of the design of this wine.

Sichuan, China, is surrounded by mountainous mountains and dense bamboo forests. It is one of the important birthplaces and protected areas of China's national treasure "Giant Panda". Therefore, we used the image of panda and green bamboo to convey the design concepts of "environmental protection", "ecology" and "freshness".
Production Technology: It is worth mentioning that this packaging is made of "degradable materials", which adds to the ecological and environmental protection properties.
Inspiration: On the bottle, a panda image illustration is the basis of the whole design. It is composed of emerald green bamboo leaves, which is full of vitality and life, combining the panda's naive attitude with the natural elegance and beauty. In another part of the design, a "panda paw" can be found. The hollow design adds panda elements, which is also ergonomic and easy to take.

The design of the bottle cap adopts the form of "bamboo knots" with bamboo leaves carved in secret.
Patents: /
Team Members: Muqiang Fu,Jingsong Lin

Read the Press Release