Argent Embalatge · 2022
Tsingtao Beer Primary Function: Empaquetatge de Bóstia Cadèu per Cervesa
by Tsingtao Brewery Culture Media Co., Ltd.
- A' Design Award d'Argent 2022 in Embalatge
- CLIENT: Tsingtao Brewery Culture Media Co.,Ltd.
- Estimated Number of Design Views: 26,238
- Verification code 88FF558E2A · Verify this award
Colors
About Tsingtao Beer Primary Function: Empaquetatge de Bóstia Cadèu per Cervesa
Tsingtao Beer es un empaquetatge de bóstia cadèu creat per lo 120n anniversari de la marca. Lo design conten tres cervesas Pilsner vielhas e se basa sus l'arquitectura distintiva de Qingdao. L'illustracion combina los monuments locals amb la cultura de la marca, en mostrant lo ligam entre la marca e la cultura regionala. La bóstia exteriora se desplega sus los dos costats, un movement inspirat per la floridura del lupol, un dels ingredients de la cervesa. Las cervesas se descobrisson quand se dobrís la bóstia cadèu. S'utiliza de papièr especial, e la produccion include l'estampatge UV, lo bufatge a caud e lo relèu.
About the A' Design Award d'Argent
Tsingtao Beer Primary Function: Empaquetatge de Bóstia Cadèu per Cervesa a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Tsingtao Beer Primary Function: Empaquetatge de Bóstia Cadèu per Cervesa siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Tsingtao Beer Primary Function: Empaquetatge de Bóstia Cadèu per Cervesa es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Press Kit
- Unique Properties
- The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
- Dimensions & Packaging
- Width 276mm x Depth 90mm x Height 286mm
- Tags
- Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
- Production Technology
- Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
- Design Challenge
- The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
- Research
- It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
- Inspiration
- The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
- Project Duration
- This project was started in January 2021 in Qingdao, and was finished in April 2022.
- Operation Flow
- The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
