Lo dissènh Idun Red Heart Suc de Poma per Evan Chen es un laureat autfo estimfo del prestigfo 2022 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.
ArgentEmbalatge· 2022
Idun Red Heart Suc de Poma
per Evan Chen
Client : Lascaux Design Institute Inc.
Laureat del A' Design Award d'Argent dins la Categoria Embalatge
Laureat de Prèmi Verificat
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A prepaus de Idun Red Heart Suc de Poma
La deessa de la joventut que regna sus la poma d'aur: Idun. L'imatge principala rend omenatge a l'artista John Bauer, en extraient Idun e lo redesenhant per incorporar lo bèl environament de cultura de pomas. Las pomas dins la man de la deessa son foratadas sus l'etiqueta de la botelha per revelar lo suc de poma roge jos l'etiqueta, expriment las proprietats naturalas de las pomas. Tres de las pomas son tractadas amb un procès d'estampatge d'aur per transmetre las tres pomas d'aur de la Deessa de la Joventut pressadas en suc.
La Reconoissença
A prepaus del A' Design Award d'Argent
Idun Red Heart Suc de Poma a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Idun Red Heart Suc de Poma siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Idun Red Heart Suc de Poma es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- The skin of the apple is red as they all know, the inner flesh is also red, which is rare. This red heart apple juice is made from apples with red flesh (the tree originates from Switzerland), which is why its juice is also red in colour, and this juice has no additives and is rich in anthocyanins and nutrients.
- Dimensions e Embalatge
- The size of the label is 68mm*108mm, a very small space, and they use very fine drawing and craftsmanship.
- Etiquetas
- logo，packaging，illustrations，graphics
- Tecnologia de Produccion
- The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples.
Three of the apples are treated with a gold stamping process to convey the three golden apples they get from the Goddess of Youth to squeeze into juice. - Desaffo de Dissènh
- Copperplate illustration is complex for Chinese illustrators, who need to deal with the relationship between the figure and the environment.At the same time, the stamping and hollowing process took a lot of time to complete during the proofing and product making process.
- Recèrca
- The three "gods" associated with Apple: Adam and Eve, Newton and Steve Jobs. They have also discovered a fourth, the goddess of youth who rules the golden apple: Idun. The main image pays homage to the illustrations of artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment.
- Inspiracion
- It is also worth noting that the apple in the goddess's hand is hollowed out on the bottle label, leaving out the red apple juice beneath the label and expressing the natural properties of the apple. There are also three apples treated with a gold stamping process to express the fact that they got three golden apples from the Goddess of Youth to squeeze into juice, expressing the fact that the product is rich in anthocyanins that are beneficial to people.
- Durada del Projècte
- This project was completed in Suzhou in November 2021.
- Flux Operacional
- Maximise the original colour of the juice. Consumers can drink 100% NFC apple juice.
- Membres de l'Equipa
- EvanChen
ZimingGuo
FanZhang
YifanTao
TianDong
SibuWang
ChengbinWang
MinFang
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