Lo dissènh Xi Jiu Hanmi Embalatge de Licor per Heng Luo es un laureat autfo estimfo del prestigfo 2022 A' Design Award d'Aur dins la Categoria de Competfo Dissènh d'Embalatge.
AurEmbalatge· 2022
Xi Jiu Hanmi Embalatge de Licor
per Heng Luo
Client : Laboratory and Hopeful
Laureat del A' Design Award d'Aur dins la Categoria Embalatge
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A prepaus de Xi Jiu Hanmi Embalatge de Licor
Xi Jiu Hanmi es un disseny d'embalatge per un licor chinés. La botelha utiliza una estructura octogonala allòc de la botelha redonda comuna. La forma del tap es inspirada d'una tor de palais de la dinastia Han, e lo còs fa referéncia a un ornament de jade Shuang Mao. L'espatla de la botelha pòrta d'illustracions de quatre animals sagrats: lo dragon azur, lo tigre blanc, l'aucèl vermilhon e la tartuga negra. La botelha es facha de veire de nauta qualitat amb vaporizacion mata. La bóstia es gaufrada e estampada a caud en negre, aur e roge escur. Lo disseny reflectís la cultura de la cort de la dinastia Han.
La Reconoissença
A prepaus del A' Design Award d'Aur
Xi Jiu Hanmi Embalatge de Licor a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Xi Jiu Hanmi Embalatge de Licor siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Xi Jiu Hanmi Embalatge de Licor crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
- Dimensions e Embalatge
- The bottle abandons the packing way of circle bottle for Chinese Baijiu but using octagon structure and Han dynasty element for better interpretation of the royal palace culture of Han dynasty and the efficacy of Hanmi Jiu.
- Etiquetas
- Liquor packaging, oriental aesthetics, royal secret recipe, packaging design
- Tecnologia de Produccion
- The bottle body is made of high-grade matte sprayed glass, and the box packaging adopts the typical lacquerware color scheme of the Han Dynasty and hot stamping and concave-convex craftsmanship, which highlights its magnificence and elegance.
- Desaffo de Dissènh
- The bottle-shoulder of the Hanmi bottle is designed with classic Han Dynasty illustrations: left Azure Dragon, right White Tiger, front Vermilion Bird, and back Black Tortoise and patterns of four Chinese medicinal material to inherit and continue the secret recipe of the Han Dynasty.
- Recèrca
- Research type: visual packaging design;
Research goal: to better present the efficacy of Hanmi Jiu;
Research direction: the integration of liquor culture and palace culture of Han Dynasty;
Research methods: online data, classics book, fieldwork and interview;
Social influence: It not only conveys the charm of oriental aesthetics, but also inherits the court culture of the Han Dynasty, and at the same time better explains the efficacy of Hanmi Jiu. - Inspiracion
- The bottle cap design is from Han dynasty palace tower, the bottle body design is from ShuangMao jade ornament, with the patterns of 4 sacred animals in Han dynasty. The surface choose black and gold color as main color with dark red and luxurious gold color as decoration, the whole appearance is classic and graceful.
- Durada del Projècte
- The project started in September 2020 in Jingdezhen and finished.
- Flux Operacional
- The Hanmi bottle fully expresses the sense of time and mystery of Han dynasty through its design element, color matching and craftsmanship. The box body is embossed with the Han Dynasty’s palace patterns and the word HANMI is well integrated into the bottle shape pattern. The whole package box is like a treasure box of the Han Dynasty, bringing a wonderful visual experience to users.
- Membres de l'Equipa
- Luo Heng
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