Guizhou Moutai Maoyuan Jiu Foncion primària: Empaquetatge de licor per Luo Heng

Lo dissènh Guizhou Moutai Maoyuan Jiu Foncion primària: Empaquetatge de licor per Luo Heng es un laureat autfo estimfo del prestigfo 2022 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2022

Guizhou Moutai Maoyuan Jiu Foncion primària: Empaquetatge de licor

per Luo Heng

Client : Laboratory and Hopeful

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

19,152

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Lo Concèpte

A prepaus de Guizhou Moutai Maoyuan Jiu Foncion primària: Empaquetatge de licor

Tèxte: Guizhou Moutai Maoyuan Jiu es un design d'empaquetatge per a un licor chinés. L'ampolla es facha de veire amb un procès de sablatge e un logo en aur ròse en relèu. Lo còl es acabat amb un procès de vaporizacion metallica, e lo dessús de la tapa es en relèu amb imitacion de veire. La bóstia exteriora emplega l'estampatge a caud e lo relèu. Lo verd escur e l'aur formant l'esquèma cromatic principal. Los motius d'onda fan referéncia al riu Chishui utilizat dins la produccion, mentre qu'una divessa volanta sus la tapa e una grua amb brancas de pin sul còl seguisson los motius tradicionals chineses.

La Reconoissença

A prepaus del A' Design Award d'Argent

Guizhou Moutai Maoyuan Jiu Foncion primària: Empaquetatge de licor a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Guizhou Moutai Maoyuan Jiu Foncion primària: Empaquetatge de licor siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Guizhou Moutai Maoyuan Jiu Foncion primària: Empaquetatge de licor es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: By drawing the inspiration from the essence of Chinese traditional culture, the design of Maoyuan bottle adopts a Chinese style design concept to integrate Chinese traditional culture and the culture of Moutai-flavor liquors. It uses a bold dark green and gold color scheme and symbolizes some traditional graphics to permanently inherit the legend of Moutai.
Dimensions e Embalatge: The flying goddess is carved on the top of the bottle top, and on the neck is a picture of pine branches on a crane, which creates a great artistic beauty. The gilt logo of the Moutai Group printed on the bottle and the wave patterns of Chishui River highlight the geographical advantage possessed by the brand by using Chishui water for liquor production. It also highlights the Moutai image.
Etiquetas: Liquor packaging, Chinese traditional culture, container design, the quintessence of Chinese culture
Tecnologia de Produccion: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the neck uses metal spraying process; the top of the lid is embossed with imitated glass; the box uses hot stamping process and embossing process.
Desaffo de Dissènh: Challenge: To create a unique visual brand symbol;
The design of the cap edge is a streamlined abstract symbol of the wavy water pattern of the Chishui River, which implies the source of the Chishui River and forms a unique visual symbol of Maoyuan. With Chinese elements such as the flying goddess on the top of the lid, the crane picture on the neck, plus the gilded logo, the overall visual experience is more elegant.
Recèrca: Research type: liquor packaging design;
Research goal: to present the understanding and interpretation of Moutai-flavor liquor and Chinese culture through packaging;
Research direction: integrate Chinese traditional culture and Moutai flavor Baijiu culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Through the organic integration of Chishui River element and Chinese style elements, it better inherits the ancient Moutai brewing method and brings drinker back to the most precious memories.
Inspiracion: The elegant and streamlined visual language of the Maoyuan bottle implies the source of the Chishui River. The bottle adopts dark green as the main color, which symbolizes a vigorous and endless life, while the golden decorations add a noble and luxurious sense.
Durada del Projècte: The project started in November 2019 in Jiangxi and finished.
Flux Operacional: Maoyuan Jiu uses Chinese traditional embossment culture with streamlined design to achieve the gracefulness and modern sense of the whole product for better inheritance and development of traditional culture. The product is of great collection value.
Membres de l'Equipa: Luo Heng
Crèdits d'Imatges: Luo Heng