Wuliang Image Foncion Primària : Empaquetatge de licor per Luo Heng

Lo dissènh Wuliang Image Foncion Primària : Empaquetatge de licor per Luo Heng es un laureat autfo estimfo del prestigfo 2022 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2022

Wuliang Image Foncion Primària : Empaquetatge de licor

per Luo Heng

Client : Laboratory and Hopeful

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

16,289

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Lo Concèpte

A prepaus de Wuliang Image Foncion Primària : Empaquetatge de licor

Tèxte del Libre : Wuliang Image es un design d'empaquetatge de licor creat per una marca de Baijiu chinés. La forma de l'ampolla s'inspira de l'ampolla Luna de la dinastia Ming, e lo còs redond evòca la luna plena e l'idèa de reünion. De linhas corbadas e de rais d'onda d'aiga envolopan l'ampolla coma de seda. Lo còs de veire es sablat e pòrta un logotipe en relèu d'aur ròse, mentre que lo cap de l'ampolla utiliza un procès d'electroplacatge metallic mat. La bóstia es facha d'acrilic d'aur satinat amb metal en relèu e estampatge a caud. La textura translucida del sòl assegura una presa establa e confortabla.

La Reconoissença

A prepaus del A' Design Award d'Argent

Wuliang Image Foncion Primària : Empaquetatge de licor a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Wuliang Image Foncion Primària : Empaquetatge de licor siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Wuliang Image Foncion Primària : Empaquetatge de licor es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Dimensions e Embalatge: The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Etiquetas: Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Tecnologia de Produccion: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Desaffo de Dissènh: This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Recèrca: Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Inspiracion: The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Durada del Projècte: The project started in September 2021 in Torino and finished.
Flux Operacional: For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Membres de l'Equipa: Luo Heng
Crèdits d'Imatges: Luo Heng