Better for All Fonction Primària : Bóstia de Present by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.
BronzeEmbalatge· 2022
Better for All Fonction Primària : Bóstia de Present
by ShenZhen XiShang Boutique Packing Co., Ltd
Client: ShenZhen XiShang Boutique Packing Co., Ltd
A' Design Award de Bronze Winner in Embalatge Category
Verified Award Winner
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About Better for All Fonction Primària : Bóstia de Present
Tèxte del Libre : Better for All es una bóstia de present concebuda per l'An Nòu Chinés. L'embalatge exterior es principalament roge per respondre a l'atmosfèra festiva d'aquesta fèsta. La bóstia se dobrís d'una manièra que rapèla las tradicionalas dobla-pòrtas chinesas. Un còp desplegada, se desvela una illustracion de bon augur qu'assòcia leons dansaires, fadas volantas e lanternas. Un adesiu magnetic en forma de leon dansaire decòra e manten la bóstia, e pòt èsser utilizat pus tard coma adesiu de frigidari. De pòchas rojas, de distics e un calendièr son plaçats a l'interior, totes partejant los meteisses elements illustratius. De papièr e d'encra ecologics son utilizats.
The Recognition
About the A' Design Award de Bronze
Better for All Fonction Primària : Bóstia de Present a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Better for All Fonction Primària : Bóstia de Present siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Better for All Fonction Primària : Bóstia de Present satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This gift box packaging is specially designed for the Chinese New Year. Its outer packaging is mainly red, aiming to echo the festive and jolly air of New Year. The way it opens simulates the structure of a traditional Chinese double door. After unfolding, an illustration with a meaning of auspiciousness integrating the New Year elements of dancing lions, flying fairies and lanterns will come into sight.
- Dimensions & Packaging
- 280 x 295 x 108mm
- Production Technology
- It uses eco-friendly paper and ink, conforming to the maxim of sustainability.
- Design Challenge
- According to legend, the lion dance originated from the Tang Dynasty, when Emperor Xuanzong of Tang saw lion dance in front of his palace in a dream, so he woke up and ordered his attendants to make up a dance to entertain the guests in imitation of the movements of the auspicious beasts. Over time, the lion dance became a Chinese folk tradition. At festivals, people expel the evils by gods or auspicious beasts to prey for peaceful and harmonious lives.
- Inspiration
- It was inspired by dancing lions, a folk tradition of dancing art as well as a traditional custom of New Year in Canton, China, which means to expel evil influences and invoke blessings. The illustration of this packaging combines the modern artistic expression and multiple New Year elements, including lion dance and lanterns, which aims to interpret the integration of traditional culture and modern elements.
- Project Duration
- Started in Shenzhen, China in October 2020, this project was finished in Shenzhen, China in October 2020 and was manufactured in Shenzhen, China in November 2020.
- Operation Flow
- The dancing lion-shaped magnetic sticker, in addition to decorating the gift box and using it for fixing the box, can be used as a refrigerator sticker after removal. When the user unfolds the gift box, a Chinese style illustration is displayed, signifying the joy of opening the door, which is a common auspicious phrase for Chinese New Year. The gift box includes red packets, couplets and a calendar inside, all with uniform illustration elements.
- Team Members
- Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu
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