Argent Embalatge · 2022
Lowen Fonccion Primària : Empaquetatge de cervesa
by China Resources Snow Breweries Ltd.
- A' Design Award d'Argent 2022 in Embalatge
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 27,400
- Verification code 8192D7FC95 · Verify this award
Colors
About Lowen Fonccion Primària : Empaquetatge de cervesa
Lowen es un disseny d'empaquetatge per una seria de cervesas. Lo disseny combina lo dessenh a la pluma, l'art del mezzotint e l'illustracion de tatuatge de carrièra. De formas geometricas e de colors vivas marcan los diferents gosts, coma la fragosta, la cirièra e la Weissbier, de biais que cada varianta se pòsca reconéisser rapidament e dirèctament. Las illustracions opausan d'imatges sauvatges e doces per crear un efièch visual poderós e un caractèr social. Las botlas son fachas d'alumini e las botelhas son fachas de veire. Un procès d'estampatge detalhat manten cada imatge clara e precisa.
About the A' Design Award d'Argent
Lowen Fonccion Primària : Empaquetatge de cervesa a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Lowen Fonccion Primària : Empaquetatge de cervesa siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Lowen Fonccion Primària : Empaquetatge de cervesa es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Press Kit
- Unique Properties
- Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
- Dimensions & Packaging
- 70 mm x70 mm x17 mm
- Production Technology
- The can is made of aluminum and the bottle is made of glass.
- Design Challenge
- As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
- Inspiration
- The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
- Project Duration
- The project started in 2020 and finished in March, 2022.
- Operation Flow
- The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.
