Li Beer Embalatge de Cervesa per China Resources Snow Breweries

Lo dissènh Li Beer Embalatge de Cervesa per China Resources Snow Breweries es un laureat autfo estimfo del prestigfo 2022 A' Design Award d'Aur dins la Categoria de Competfo Dissènh d'Embalatge.

AurEmbalatge· 2022

Li Beer Embalatge de Cervesa

per China Resources Snow Breweries

Client : China Resources Snow Breweries

Laureat del A' Design Award d'Aur dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Li Beer Embalatge de Cervesa

Li es un disseny d'embalatge de regal per a cervesa. La botelha de veire pren sa forma de la botelha de terralha Shuang-Er-Ni-Yu descobèrta sul site cultural de Yangshao. Las gravaduras sus la superfícia evòcan las ondulacions d'aiga tradicionalas e las raiaduras de peis. Una tecnica de gaufratge es aplicada a l'embalatge, de biais que la textura se pòt sentir al tocar. D'imatges elegants e de fontas arcaïcas apondon un sens d'istòria. L'embalatge se dobrís en desquichant lo sagèl superior. Lo disseny celèbra l'istòria anciana de la fabricacion de la cervesa en China e la recèpta chinesa tradicionala utilizada per la cervesa a l'interior.

La Reconoissença

A prepaus del A' Design Award d'Aur

Li Beer Embalatge de Cervesa a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Li Beer Embalatge de Cervesa siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Li Beer Embalatge de Cervesa crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
Dimensions e Embalatge: Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm
Tecnologia de Produccion: The bottle is made of glass.
Desaffo de Dissènh: The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
Recèrca: The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
Inspiracion: The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
Durada del Projècte: The project started in 2020 and finished in June, 2021.
Flux Operacional: The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.