Bubly Bounce Emballatge de Bevenda by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fèrre in Dissènh d'Embalatge Competition Category.
FèrreEmbalatge· 2022
Bubly Bounce Emballatge de Bevenda
by PepsiCo Design and Innovation
A' Design Award de Fèrre Winner in Embalatge Category
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- Verified Award Winner
- Verify Award Status for #137233
The Design
About Bubly Bounce Emballatge de Bevenda
Bubly Bounce es una concepcion d'emballatge de bevenda per una linha d'aiga gasosa cafeïnizada. L'emballatge perlonga una gama existenta d'aiga gasosa e senhala l'apondon de cafeïna sens s'orientar cap al lengatge visual de las bevendas energizantas. Las colors ardidas e vivas, las bombolhas, las salutacions amistosas e los sorrises son conservats, de sòrta que la marca demòra facila de reconóisser. La concepcion comunica tanben l'utilizacion de dos gostes dins una sola bevenda. Lo sistèma es pensat per seduire los crompaires actuals e per se distinguir clarament sus l'estanci.
The Recognition
About the A' Design Award de Fèrre
Bubly Bounce Emballatge de Bevenda a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Bubly Bounce Emballatge de Bevenda siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Bubly Bounce Emballatge de Bevenda merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
- Inspiration
- The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.
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