Neon Zebra Brand Launch Emballatge de Beguda by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.

ArgentEmbalatge· 2022

Neon Zebra Brand Launch Emballatge de Beguda

by PepsiCo Design and Innovation

A' Design Award d'Argent Winner in Embalatge Category

39,662

Verified Award Winner

Verify Award Status for #137241

View at A' Design Award Press Release Award Badge

Colors

The Design

About Neon Zebra Brand Launch Emballatge de Beguda

Neon Zebra es un design d'emballatge per a una gamma de mescladors de coctèls. Cada lata e cada emballatge de beguda presenta una recèpta unica de beguda mesclada, apelada l'equacion Neon Zebra. La recèpta mòstra als consomaires cossí far una beguda mesclada amb lo produch. Cada lata fa dos coctèls, porcionats per èsser partejats. Las imatges de garnidura mostradas al costat del produch son simplas, en emplegant una lesca de lima e de menta per apondre de prigondor. Las garniduras apareisson coma de grafismes bidimensionals audaciós o coma de formas tridimensionalas, e balhan vida al mond de Neon Zebra.

The Recognition

About the A' Design Award d'Argent

Neon Zebra Brand Launch Emballatge de Beguda a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Neon Zebra Brand Launch Emballatge de Beguda siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Neon Zebra Brand Launch Emballatge de Beguda es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
Inspiration: With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.

Read the Press Release