Lay's Smiles Campaign Embalatge Alimentari by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.
BronzeEmbalatge· 2022
Lay's Smiles Campaign Embalatge Alimentari
by PepsiCo Design and Innovation
A' Design Award de Bronze Winner in Embalatge Category
Verified Award Winner
Verify Award Status for #137247The Design
About Lay's Smiles Campaign Embalatge Alimentari
La campanha Lay's Smiles es un design d'embalatge alimentari lançat en Russia. Un grand visatge sorire es l'element visual principal sus cada paquet. L'embalatge conserva l'identitat visuala establida de Lay's e los indicis de color que indican l'aròma del produch. Lo sosten portat al Programa d'Amistat de la Fondacion Best Buddies es tanben mostrat sul paquet. Un ruble es donat al programa per cada paquet crompat. L'intencion es de partejar un messatge positiu e de presentar la marca coma una marca amb un objectiu.
The Recognition
About the A' Design Award de Bronze
Lay's Smiles Campaign Embalatge Alimentari a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Lay's Smiles Campaign Embalatge Alimentari siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Lay's Smiles Campaign Embalatge Alimentari satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
- Inspiration
- The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.
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