Gujinggongjiu Embalatge de Licor by Sisi Don is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Aur in Dissènh d'Embalatge Competition Category.
AurEmbalatge· 2022
Gujinggongjiu Embalatge de Licor
by Sisi Don
Client: Gujingongjiu
A' Design Award d'Aur Winner in Embalatge Category
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- Verified Award Winner
- Verify Award Status for #137626
The Design
About Gujinggongjiu Embalatge de Licor
Gujinggongjiu es un desenh d'embalatge creat per un licor chinés. Lo desenh presenta lo totèm tradicional del dragon dins un estil visual digital. Las linhas espessas e las corbas complèxas de la forma classica del dragon son simplificadas dins una forma modèrna. La bóstia se dobrís pels costats esquèrre e drech, revelant lo motiu en mantunas capas. Una impression amb tinta luminescenta es aplicada, per que lo motiu del dragon demòre visible dins un environament escur. L'embalatge mesura 150 mm de largor, 110 mm de prigondor e 280 mm de nautor. L'intencion es una experiéncia visuala fresca e un imatge de marca mai jove.
The Recognition
About the A' Design Award d'Aur
Gujinggongjiu Embalatge de Licor a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Gujinggongjiu Embalatge de Licor siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Gujinggongjiu Embalatge de Licor crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Is the representation of the brand symbol, the traditional dragon totem, using brand new digital digital style, refreshing visual experience to consumers, but also to the brand image of the younger, the image.Have good display effect open means, and the application of luminous ink, more highlights the uniqueness of product symbol
- Dimensions & Packaging
- Width 150mmxDepth 110mmxHeight 280mm
- Tags
- BAIJIU Gujingongjiu Liquor packaging
- Production Technology
- Luminous ink printing, can be in the dark will be the dragon pattern is displayed
- Design Challenge
- The application of luminous ink in the bottle above
- Research
- Experience design style of study, to the study of box open, to the printing material research, so as to achieve has a unique style, unique opening experience, luminous display various creative innovative products
- Inspiration
- From the characteristics of digital visual language, has broken the traditional Chinese dragon in the line of heavy and complicated, and the curve of the complex form habits, will be young and modern style, blend in the design of the traditional elements, bring more fashionable, hale visual experience
- Project Duration
- The project started in April 2021 in Chang sha and finished in August 2021 in Shenzhen
- Operation Flow
- Through the open left and right sides, show the visual effect of multi-level
- Team Members
- INFINITY STUDIO
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