Jinlongquan Embalatge de Bièra by Jin Zhang

Jinlongquan Embalatge de Bièra by Jin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.

ArgentEmbalatge· 2022

Jinlongquan Embalatge de Bièra

by Jin Zhang

Client: InBev jinlongquan beer (Hubei) Co., Ltd

A' Design Award d'Argent Winner in Embalatge Category

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Verified Award Winner

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Colors

The Design

About Jinlongquan Embalatge de Bièra

La bièra Jinlongquan vòl lançar un produit de gamma mejana e nauta que pòsca non pas solament transmetre la longa istòria de la marca, mas tanben faire sentir als consomaires la bona qualitat; los dissenyadors utilizan d'illustracions ricas per representar lo loblon, las espigas de blat, los tonèls de vin en bòsc, la bièra, las fonts d'aiga e d'autres elements, per tal que l'embalatge aja un fòrt atribut de l'industria brassicòla; mai important encara, las illustracions incluson lo simbòl d'imatge de marca de l'escultura del dragon chinés sul site ancian de la distilleria Jinlongquan en 1978, atal coma lo redisseny de la poliça del lògo e del roge de marca, formant una fòrta reconeissença de marca.

The Recognition

About the A' Design Award d'Argent

Jinlongquan Embalatge de Bièra a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Jinlongquan Embalatge de Bièra siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Jinlongquan Embalatge de Bièra es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
Dimensions & Packaging: 80*250mm（jar）
Tags: Beer, Jinlongquan, SANBU, Wuhan packaging design
Production Technology: The bottle is made of iron
Design Challenge: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Research: Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
Inspiration: The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
Project Duration: The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
Operation Flow: 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
Patents: InBev jinlongquan beer (Hubei) Co., Ltd
Team Members: Designer: Jin Zhang
illustration: Jin Zhang