Johnnie Walker Limited Edition Empaquetatge de Regal by Ofen Hu

Aur Embalatge · 2022

Johnnie Walker Limited Edition Empaquetatge de Regal

by Ofen Hu

A' Design Award d'Aur 2022 in Embalatge
CLIENT: Diageo Foreign Wine Trading (Shanghai) Co., Ltd
Estimated Number of Design Views: 56,168
Verification code CEA3921C18 · Verify this award

Visit Site View at A' Design Award Press Release

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About Johnnie Walker Limited Edition Empaquetatge de Regal

Johnnie Walker Limited Edition es un design d'empaquetatge de regal per una botelha de whisky publicada per la Fèsta de la Miègtardor en China. La Fèsta de la Miègtardor es un moment important per la reünion familiala, doncas los tèmas son l'ostal, la reünion e l'emocion. Lo design s'inspira de las pòrtas e fenèstras de l'arquitectura tradicionala chinesa. La boita exteriora se dobrís coma una pòrta dobla, tenguda barrada per un boton magnetic al centre, e revèla la botelha a l'interior. D'orquidèas, de parpalhòls e de nívols de bon auguri i son representats. La dauradura e la talha al laser son utilizadas sus la boita, e lo sablatge es aplicat sus la botelha.

About the A' Design Award d'Aur

Johnnie Walker Limited Edition Empaquetatge de Regal a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Johnnie Walker Limited Edition Empaquetatge de Regal siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Johnnie Walker Limited Edition Empaquetatge de Regal crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Press Kit

Unique Properties: This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
Dimensions & Packaging: Length 15cm width 11.5cm height 36cm
Tags: Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
Production Technology: The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
Design Challenge: The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
Research: In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
Inspiration: "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
Project Duration: Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
Operation Flow: The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
Image Credits: Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd