Drive2Extremes Multivision Òbra fotografica by Florian W. Mueller

Drive2Extremes Multivision Òbra fotografica by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Fotografia Competition Category.

ArgentFotografia· 2022

Drive2Extremes Multivision Òbra fotografica

by Florian W. Mueller

Client: Porsche Middle East and Africa FZE

A' Design Award d'Argent Winner in Fotografia Category

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The Design

About Drive2Extremes Multivision Òbra fotografica

Drive2Extremes Multivision es una seria d'òbras fotograficas que unís dos païsatges extrèmes dins d'imatges unencs. La Porsche Taycan Cross Turismo foguèt d'en primièr fotografiada sus un torbièr gelat en Laponia, al nòrd del Cercle Polar Artic. Doas setmanas mai tard, l'automobila foguèt plaçada dins la meteissa posicion per rapòrt a l'aparelh de fòto, e amb una posicion del solelh similara, dins lo desèrt d'Arabia als Emirats Arabis Units. Los dos punts de vista foguèron puèi fusionats mejançant de tecnicas d'exposicion multipla. L'objectiu èra d'amassar los païsatges polars e desertics dins un sol imatge. Las òbras foguèron produchas dins mantunas talhas.

The Recognition

About the A' Design Award d'Argent

Drive2Extremes Multivision Òbra fotografica a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Drive2Extremes Multivision Òbra fotografica siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Drive2Extremes Multivision Òbra fotografica es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results.

I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo.
Dimensions & Packaging: Several produced artworks in different sizes.
Tags: photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
Production Technology: I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
Design Challenge: The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
Research: The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
Inspiration: I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
Project Duration: It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
Operation Flow: I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: Sandy Mcintosh
Rita el Hachem
Guild Finland.
Image Credits: All images:
Client: Porsche Middle East & Africa FZE
Agency: KeKo Dubai
Creative Director: Sandy Mcintosh
Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen
Assistant: Christian Bacher
Driver: Jukka Honkavuori