Multivision Porsche Shanghai Òbra fotografica by Florian W. Mueller

Multivision Porsche Shanghai Òbra fotografica by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Fotografia Competition Category.

ArgentFotografia· 2022

Multivision Porsche Shanghai Òbra fotografica

by Florian W. Mueller

Client: Porsche China

A' Design Award d'Argent Winner in Fotografia Category

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Verified Award Winner

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Colors

The Design

About Multivision Porsche Shanghai Òbra fotografica

Multivision Porsche Shanghai es una seria d'òbras fotograficas creada per Porsche China. Cada imatge combina tres fotografias dins un sol enquadrament per exposicion multipla. La seria mòstra las divèrsas caras de Shanghai, dels quartièrs tradicionals chineses e de l'arquitectura de l'anciana Concession Francesa fins als edificis modèrnes de veire e d'acièr. Un veitura esportiva apareis dins cada imatge e demora reconeissabla malgrat l'environament en jaças. Los imatges foguèron realizats amb la fotografia numerica e son produsits jos forma de tiratges d'art montats sus de panèls compausits d'alumini en edicions limitadas.

The Recognition

About the A' Design Award d'Argent

Multivision Porsche Shanghai Òbra fotografica a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Multivision Porsche Shanghai Òbra fotografica siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Multivision Porsche Shanghai Òbra fotografica es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture.
Dimensions & Packaging: Different Artworks in different sizes, all in limited editions
Tags: Shanghai, China, Porsche, multiple exposure, photography
Production Technology: Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
Design Challenge: The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
Research: The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
Inspiration: Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche.
Project Duration: Location-Scouting and Shooting: 10 days, 10 more days for postproduction
Operation Flow: 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: David Schütte
Claire Bayrasy.
Image Credits: Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy