Meiyitian Emballatge Intelligent by Chong Peng

Meiyitian Emballatge Intelligent by Chong Peng is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.

BronzeEmbalatge· 2022

Meiyitian Emballatge Intelligent

by Chong Peng

Client: Yili Group

A' Design Award de Bronze Winner in Embalatge Category

12,685
Verified Award Winner
Verify Award Status for #139341

View at A' Design Award Press Release Award Badge

Colors

The Design

About Meiyitian Emballatge Intelligent

Meiyitian es un desenh d'emballatge intelligent que ligam un paquet estampat a un mond de marca virtual. L'emballatge pòrta de personatges bidimensionals e tridimensionals basats sul portaparaula de la marca, formant una mascòta de marca. Los consomators escanejan los personatges amb una aplicacion mobila e dintran dins lo mond virtual creat per la marca. Dins aqueste mond virtual, de jòcs interactius e un sistèma de personalizacion de nínòl son ofèrts, e de recompensas pòdon èsser recampadas. L'objectiu es de bastir un ligam mai estrech entre la marca e los joves consomators.

The Recognition

About the A' Design Award de Bronze

Meiyitian Emballatge Intelligent a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Meiyitian Emballatge Intelligent siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Meiyitian Emballatge Intelligent satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
Dimensions & Packaging: Width65mmxDepth65mmxHeight220mm
Tags: Virtual brand world,Smart and connected,Brand IP design
Production Technology: Mobile Internet AI technology
Design Challenge: In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
Research: With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
Inspiration: The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
Project Duration: The project started in August 2021 in China
Operation Flow: Consumers enter the virtual brand world by scanning the characters on the package through APP
Team Members: Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team