Siela Fonccion Primària: Emballatge Cosmetic per Olga Takhtarova

Lo dissènh Siela Fonccion Primària: Emballatge Cosmetic per Olga Takhtarova es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2022

Siela Fonccion Primària: Emballatge Cosmetic

per Olga Takhtarova

Client : Sot B&d

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

16,211

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Colors

Lo Concèpte

A prepaus de Siela Fonccion Primària: Emballatge Cosmetic

Tèxte del Libre: Siela es un design d'emballatge per una linha de cosmetics per enfants. Lo design utiliza un tub de plastic blanc de 75 ml, decorat per serigrafia e tampografia. D'illustracions estilizadas son plaçadas al centre del design, e un sol personatge apareis dins de luòcs e de situacions diferentas a travèrs la linha. Un còdi de colors ajuda los crompaires a distinguir los produchs. Lo tèxte es reduch al minim, atal lo bon produch pòt èsser reconegut rapidament sus l'estatgièra. La superfícia blanca manten las illustracions clara e faciala a veire.

La Reconoissença

A prepaus del A' Design Award de Bronze

Siela Fonccion Primària: Emballatge Cosmetic a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Siela Fonccion Primària: Emballatge Cosmetic siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Siela Fonccion Primària: Emballatge Cosmetic satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
Dimensions e Embalatge: Plastic tube cream bottle 75 ml. White color
Etiquetas: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
Tecnologia de Produccion: Screen and pad printing method
Desaffo de Dissènh: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
Recèrca: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
Inspiracion: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
Durada del Projècte: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
Flux Operacional: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.