Bronze Embalatge · 2022
Artem Luxury Watch Straps Embalatge
by Joel Derksen
- A' Design Award de Bronze 2022 in Embalatge
- CLIENT: Studio Otherness
- Estimated Number of Design Views: 15,533
- Verification code 15656A6306 · Verify this award
Colors
About Artem Luxury Watch Straps Embalatge
Artem Luxury Watch Straps es un design d'embalatge creat per de bracelets de montras destinats als collectors. La cobèrta exteriora se retira en lisant per revelar una bóstia interiora de velin esmerilhat que s'obrís sul costat amb un sagèl a solapa. Un rembòrrament de mossa manten lo bracelet en plaça. La forma cubica e esculturala met en valor d'angles vius e una precision tecnica. L'estampatge a fuèlha e los papièrs gris e blau roial balhan un aspècte rafinat e tecnic. La estructura foguèt concebuda per presentar lo produch d'un biais clar al moment de dobrir la bóstia.
About the A' Design Award de Bronze
Artem Luxury Watch Straps Embalatge a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Artem Luxury Watch Straps Embalatge siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Artem Luxury Watch Straps Embalatge satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Press Kit
- Unique Properties
- Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.
The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts. - Dimensions & Packaging
- 80mm W x 20mm D x 270cm L
- Tags
- Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
- Production Technology
- Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
- Design Challenge
- The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
- Research
- Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging. - Inspiration
- The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
- Project Duration
- 4 months, Netherlands
- Operation Flow
- Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
- Image Credits
- Photographer: Ingmar Swalue
