Lo dissènh Hightail Embalatge per Angela Spindler es un laureat autfo estimfo del prestigfo 2022 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2022

Hightail Embalatge

per Angela Spindler

Client : Depot Creative

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

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Colors

Lo Concèpte

A prepaus de Hightail Embalatge

L'agéncia foguèt encarregada de desvelopar lo nom de marca, lo ton de votz atal coma l'identitat visuala e la concepcion de l'embalatge per un accessòri innovant de casc de motocicleta. Lo cahièr de cargas comportava un cèrt nombre de critèris especifics, l'embalatge deviá aver un apèl unisèxe, èsser reutilizable, permetre una nauta visibilitat del produch e èsser lauger per un transpòrt eficaç en tèrmes de còst. La bòrsa eleganta e unica en films multiestratas foguèt concebuda per respondre a totas las exigéncias del client, atal coma per conténer tot çò que l'acaptaire necessita per començar : lo produch, las pinças de fixacion, l'espacador e lo folheton d'instruccions.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Hightail Embalatge a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Hightail Embalatge siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Hightail Embalatge merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Name creation and tone of voice as well visual identity and packaging design for an innovative motorbike helmet accessory.
Brief criteria included, having unisex appeal. packaging that could be reused, high product visibility and light weight to ensure cost effective freight costs.
Dimensions e Embalatge: Gravure printing
Packaging: Zip lock Foil pouch - PET Foil and PE Foil, printed with 4 spot colours with a matte varnish and spot UV gloss varnish

Offset printing
Instruction Booklet: Single sided coated paper board, printed 4 spot colours with a machine varnish and Spot UV gloss varnish
Etiquetas: Pouch Packaging, Packaging Design, Branding Design, Logo Design, Packaging Inspiration, Hightail Packaging Design
Tecnologia de Produccion: The sleek and unique multi-layered film pouch we have designed met all of the client’s requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.
Desaffo de Dissènh: The project spanned over a two year period, due to the product development, which made maintaining continuity of thought more challenging.
Recèrca: Research around behaviour and attitudes of bike riders was necessary to identify best means of communication benefits of the product.

The product of the packaging was key to supporting all of the clients criteria. For product visibility we selected a frosted film, to highlight the black product we laminated a red film to the reverse side of the foil. Using foil, coloured film and frosted film together enabled us to achieve the exact look we wanted and reduce the number of cylinders required to print, therefore affording the client reduced production costs.
Inspiracion: The inspiration for the project was based on the concepts of freedom and simplicity both associated with riding motorbikes. The product is designed to give you greater freedom with your hair and the simplicity is the ease with which it can be used, both of which needed to be translated directly in to the packaging itself.
Durada del Projècte: 2017-2019, Sydney Australia
Flux Operacional: Simple tear apart packaging with a zip lock closure for reuse.
Membres de l'Equipa: Angela Spindler - Creative Director/Designer
Anna Lee - Copy writer
Anneke Decker - Finished artist/technical illustrator