Shadlee Fonccion Primària: Empaquetatge de Suc by Mohammadreza Eslamparast

Shadlee Fonccion Primària: Empaquetatge de Suc by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.

ArgentEmbalatge· 2022

Shadlee Fonccion Primària: Empaquetatge de Suc

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

A' Design Award d'Argent Winner in Embalatge Category

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Colors

The Design

About Shadlee Fonccion Primària: Empaquetatge de Suc

Shadlee es una seria d'empaquetatges de suc creada per uèch sabors de fruchas, comprenent l'ananàs, la mango e la cerièira agra. Cada caisseta mesura 45 mm de largor, 45 mm de prigondor e 130 mm de nautor. Los grafismes son dessenhats a la man dins un estil cubista, puèi escanejats e acabats sus un ordenador. Se fan servir de colors planas perque lo metòde d'estampatge en flexografia permet pas de degradats. Cada paquet mòstra una cara fantastica amb de detalhs coma de fuèlhas, de fruchas, d'instruments musicals o d'articles esportius. La color de cada paquet es ligada a son sabor.

The Recognition

About the A' Design Award d'Argent

Shadlee Fonccion Primària: Empaquetatge de Suc a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Shadlee Fonccion Primària: Empaquetatge de Suc siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Shadlee Fonccion Primària: Empaquetatge de Suc es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.