Devynerios Etiquetas per Asta Kauspedaite

Lo dissènh Devynerios Etiquetas per Asta Kauspedaite es un laureat autfo estimfo del prestigfo 2022 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2022

Devynerios Etiquetas

per Asta Kauspedaite

Client : Mv Group

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

34,513

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Colors

Lo Concèpte

A prepaus de Devynerios Etiquetas

Devynerios es una familha de licors d'erbas unics qu'es lo leader de la categoria en Lituània. Represèntan la Lituània, los metòdes de produccion autentics e las receptas basadas sus ingredients naturals. Cada produch es distintiu e diferent. Las caracteristicas claus son tanben reflectidas dins los dissènhs de las etiquetas. Lo dissènh d'Originalios comunica l'autenticitat. Zalios es multicapa e ric, vos imergent dins lo mond mistic de las erbas. Raudonos, lo coratge e la joventut son reflectits en utilizant l'asimetria e de colors vius.

La Reconoissença

A prepaus del A' Design Award d'Argent

Devynerios Etiquetas a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Devynerios Etiquetas siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Devynerios Etiquetas es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Devynerios is a family of unique herbal liqueurs that is the category leader in Lithuania. They represent Lithuania, unique production methods and recipes based on natural ingredients.
Each product is unique and different. The key distinctions are also reflected in the label designs. Originalios design communicate authenticity. Zalios is multi-layered and rich - immersing you into the mystical world of herbs. Raudonos - courage and youthfulness are reflected using asymmetry and vivid colours.
Dimensions e Embalatge: Dimensions: 75 (w) x 250 (h) x 50 (d) mm.
Etiquetas: Unique, herbal, liqueur, Lithuanian, Studija Creata
Tecnologia de Produccion: Flexo printing, hot foil, embossing
Desaffo de Dissènh: With the growth of Devynerios brand, the strengthening of sales in export markets, and the increasing restrictions on marketing communications, there was a need to highlight the roles of all three products in Devynerios family. Since all of the products are different in terms of their recipes, herbal compositions, serving recommendations and target audiences, that is exactly what we wanted to emphasise - the uniqueness and strengths of each of the products.
Inspiracion: We started with the first challenge - clear unification of the products into a single family. All three beverages are united by a few key messages: natural ingredients, herbs and plants, and mysticism. This is why the motif of plants and herbs is dominant in the design of all of the products.
A new symbol has also been created as a unifying element. It underscores the pagan legend - the role of the three planes - the underworld, the earth and the sky.
Durada del Projècte: Release date: July 2021
Membres de l'Equipa: Asta Kauspedaite and Jurate Paulauskiene.
Crèdits d'Imatges: Edgaras Marozas