Open Your Eyes Fotografia d'Art by Michael Liebert

Open Your Eyes Fotografia d'Art by Michael Liebert is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fèrre in Fotografia Competition Category.

FèrreFotografia· 2022

Open Your Eyes Fotografia d'Art

by Michael Liebert

Client: Michael Liebert Photography

A' Design Award de Fèrre Winner in Fotografia Category

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The Design

About Open Your Eyes Fotografia d'Art

Open Your Eyes es una seria de fotografia d'art qu'utiliza lo film plastic coma dispositiu visual. La forma e lo material del film foguèron formats pel vent e per la resisténcia del fotograf. Las formas resultantas suggerisson de figuras umanas o animalas, d'una manièra similara als nívols dins lo cèl. Cada espectator i vei un personatge diferent, atal la seria s'apuja sus l'imaginacion personala. Las fotografias foguèron presas en Bassa Àustria en genièr de 2022 amb un aparelh de format mejan d'auta resolucion en lutz naturala, sens flash. Lo trabalh numeric foguèt acabat a Viena un mes mai tard.

The Recognition

About the A' Design Award de Fèrre

Open Your Eyes Fotografia d'Art a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Open Your Eyes Fotografia d'Art siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Open Your Eyes Fotografia d'Art merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Michael Liebert was looking for a visual stylistic device which he finally found in a plastic wrap. The shape and materiality were created by wind and his resistance. The resulting figures, whether human or animal, depend on the viewers imagination. Similar to clouds in the sky. Imagination knows no limits.
Dimensions & Packaging: These photos were taken with a high-resolution medium format camera with natural light without flashlight.
Tags: artwork, photography, art, environment, nature, imagination, view, visual, figures, shape
Production Technology: Artwork for an independent art project
Design Challenge: For Liebert, a good photo needs a good idea first. Whether advertising campaign-, product-, landscape- or portraitphotos - before he presses the shutter button for the first time, the technical process is based on a creative concept. A concept that should also inspire the creativity of the viewers.
Research: Because of Liebert's curiosity for creative concepts, he enjoys working with advertising agencies, Creative & Art Directors. When composing the picture, however, one thing comes first for all the customers: the idea.
Inspiration: As a photographer, it is essential to see and discover. The content of a good idea and a visual stylistic device is an important part of the photographer‘s work.
Project Duration: The project started on an windy and very cold day in January 2022 in lower austria, and was finished digitaly one month later in Liebert's office in vienna, austria.
Operation Flow: The question "What do you see?" should be a stimulus for the viewers creativity and thats the job of a photographer.