Broken Top Brewing Co Craft Beer Embalatge de Bevendas by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Embalatge de Bevendas by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fèrre in Dissènh d'Embalatge Competition Category.

FèrreEmbalatge· 2022

Broken Top Brewing Co Craft Beer Embalatge de Bevendas

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

A' Design Award de Fèrre Winner in Embalatge Category

10,886

Verified Award Winner

Verify Award Status for #140639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Broken Top Brewing Co Craft Beer Embalatge de Bevendas

Broken Top Brewing Co Craft Beer es un disseny d'embalatge de bevenda creat per una pichona marca de bièrra artesanala que fabrica IPA e pilsner. Lo motiu grafic s'inspira dels jogants vintage. Un logo integrat s'adapta a la paleta de colors de cada gama de produit e se fond amb lo motiu per crear una illusion visuala. Las canòcas son fabricadas en aluminium blau, personalizat per aténher un ton blu marina prigond, rare per las canòcas d'aluminium. L'impression a jet d'encre a velocitat ultra-nauta amb una capa d'encre blanca rend los grafics mai vius. La canòca estandard de còrs 211 pòt contenir 12 onças.

The Recognition

About the A' Design Award de Fèrre

Broken Top Brewing Co Craft Beer Embalatge de Bevendas a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Broken Top Brewing Co Craft Beer Embalatge de Bevendas siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Broken Top Brewing Co Craft Beer Embalatge de Bevendas merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable